VIVRE’ Brings Environmental Awareness Online Through Fashion

by Kafia Abdi   |   February 22, 2023   |   Share this:  

VIVRE' is a sustainable clothing brand that seeks to express itself through fashion, creating environmental and social awareness in harmony with nature. They offer products that combine the latest fashion trends and basic garments made from recycled, organic, and natural raw materials. VIVRE' clothing is designed in Canada and produced in Colombia by small businesses. The company focuses on circular fashion and manages small collections of year-round clothing for men and women. VIVRE' aims to inspire, transform, and generate an experience that provides a balance between fashion and environmental sustainability. 

VIVRE' was founded by Paula Contreras, a university graduate that studied international business in Colombia. Raised in Colombia, Paula also had the privilege of coming from an entrepreneurial family who owned a clothing company.  

In her early childhood, Paula played and explored creating clothes for her dolls, which sparked her initial passion for fashion. She gradually realized that her family's business not only provided financial support for her home but also created jobs and supported the local economy. Due to life circumstances, Paula moved to Canada and in the middle of a global pandemic, she decided it was time to do what she was passionate about business, fashion, and the environment. That is how VIVRE' began. 

“My experience with the ShopHERE program was entirely satisfactory. It gave me a professional perspective to achieve my goals and provided me with all the knowledge and resources needed for the future. I feel very grateful and lucky to have participated in a program that motivates entrepreneurs. Without this program, it would have taken me longer to be where I am now.” 

The ShopHERE powered by Google program has been a crucial resource in helping VIVRE' achieve its goals.  With the one-on-one support of her eCommerce Coordinator, Paula was able to create a website that is easy for customers to use and represents her business and brand. She is very proud of her new site and is thankful to her amazing eCommerce coordinator.  

Paula aims to bring more awareness to sustainable fashion and reach a wider audience with her new website. Every purchase made on the website is helping the planet, supporting developing countries and local businesses. 

 “If you believe in yourself, you can achieve everything, just work hard because dreams can come true”                        

If you are interested in an environmentally conscious fashion brand or would like to learn more about VIVRE' you can visit the website here. Click here to learn more about Paula’s experience, and the benefits the ShopHERE powered by Google program brings to many small businesses. 

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Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Meta, Intuit QuickBooks, Square, Lightspeed, Ebay and Canada Post.

Continued investment from the Province of Ontario, through the Ministry of Economic Development, Job Creation and Trade (MEDJCT) has allowed the ongoing expansion the Digital Main Street Platform in order to support more businesses going digital across Ontario.

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