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Sharing Treats With Those You Love: Now Order Online

by Michelle Foster   |   December 19, 2022   |   Share this:  

Macarons are small, delicate meringue-based cookies. They have a crunchy exterior and soft, light, nougat-like interior. Wild Willow Mac Co is a small business based out of Pickering, Ontario that proudly serves these sweet treats to their customers. 

Elisa is the passionate owner and the founder of the Wild Willow Mac Co and applies her passion to each and every macaron that she sells. Every colour, every flavour, and every design comes from the heart. Can you taste it? There's nothing better than the feeling of sharing treats with those you love! Every macaron is made with care, filled and decorated carefully, and is always inspected before packaging to ensure it is top quality.  

Like many small businesses, Elisa spent years baking and sharing her creations with family and friends, but now she has brought her macarons out of the kitchen and into her customer’s hands! The menu is constantly evolving with new flavours and exciting new textures inspired by the seasons.

When owner Elisa decided it was time to build their online presence, she reached out for help from the ShopHERE powered by Google program and has now officially launched a website so they can focus on fulfilling orders for their fantastic treats! 

Elisa says her ShopHERE experience was,  

“…wonderful! It was so helpful to have someone to work alongside, to bounce ideas off of and try new things.” 

Throughout the ShopHERE program Elisa worked one-on-one alongside Diana, a ShopHERE eCommerce Coordinator. Elisa’s collaboration with Diana was incredible!   

“Diana is very understanding, creative and helpful. She understood my vision, made great creative and content suggestions, and put in a lot of work between calls. She took time to research my current order form and those of my competitors to make my website the best it could be!”  

Elisa says her newly launched website “works just as it needs to!”. Before joining the ShopHERE program Elisa was struggling with setting up all of the features and options to make their website work for their business needs. Within the first virtual meeting with Diana, everything became clear and things moved really quickly from there.  

Now, having launched a beautiful website Wild Willow Mac Co can accept online custom orders, offer frequently asked questions, list prices, share product details, and of course – connect with her customers.  

To learn more about their holiday collections, or order custom macarons for yourself this holiday season, please visit their website here. If you enjoyed learning about Elisa's experience with the program, and are interested in signing up you can do so by visiting the ShopHERE powered by Google program website by clicking here.  

About Digital Main Street

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Meta, Intuit QuickBooks, Square, Lightspeed, Ebay and Canada Post.

Continued investment from the Province of Ontario, through the Ministry of Economic Development, Job Creation and Trade (MEDJCT) has allowed the ongoing expansion the Digital Main Street Platform in order to support more businesses going digital across Ontario.

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