How a Birthday Present turned into a Business

by Ariane Ignacio   |   October 24, 2022   |   Share this:  

Lida Figueroa wanted a way to reinvent herself when she moved to Canada. She started brainstorming different business ideas and this is how Wonder Events was born. Wonder Events is a company based in Oakville, Ontario that provides party services for a variety of events. They take the hard work out of event planning and do the set-up and clean-up for you. They bring the vision of your function to life while taking away all the stress.   

Lida was a pharmacist in her home country but wanted to take on a new business venture when she immigrated to Canada. She created Wonder Events in May 2021. Her husband gave her a teepee tent for her birthday that year and that is how she came up with the idea for her business. Wonder Events has been able to provide many opportunities for Lida and her family. She is now fully employed through the business and her two teenagers get to work alongside her on weekends.   

 “I decided to reinvent myself and start looking for a business idea.”  

Wonder Events specializes in a number of different occasions including sleepover parties and picnics, and they also make elaborate backdrops for events. Lida believes that life should be celebrated and every moment spent with family and friends makes the most valuable memories. She wanted to come up with a way to make those special moments even more memorable by providing everything needed to make your dream event come to life. Wonder Events takes all the stress away from organizing a special occasion by showing up, setting up, and cleaning up once the function is over.    

“From set up to clean up, we’ll do all the work!”   

Lida was introduced to the ShopHERE powered by Google program through word of mouth and she is so grateful that she got to be part of such a valuable program. She explains that the process was very smooth and easy with the help of her eCommerce Coordinator. Lida says that even with challenges like English not being her first language, her Coordinator was understanding, considerate, and professional.   

“[The process was] very smooth and easy, because my coordinator was amazing, even when I had difficulties because English is not my first language. She was kind and very professional.”  

Lida also took advantage of the special promotions offered through the ShopHERE program, which was a huge help in the infancy of her business. She also said one of the biggest challenges when starting a new company, let alone in a new country, is all the different regulations. A lot of time and effort was needed to ensure everything was set up to standard. Having a Coordinator to help with the website creation allowed Lida more time to focus on the business logistics. It was a relief having help from a Coordinator through the ShopHERE powered by Google program.   

Are you interested in sprucing up your next event or party? Click here to find out more about how Wonder Events can make your event wishes come to life. If you are a small business looking to get started on building an online store or are interested in the ShopHERE powered by Google program you can find more information here. 

About Digital Main Street

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Microsoft, Facebook, Intuit QuickBooks, Square, Yellow Pages and Lightspeed.

Continued investment from the Province of Ontario, through the Ministry of Economic Development, Job Creation and Trade (MEDJCT) has allowed the ongoing expansion the Digital Main Street Platform in order to support more businesses going digital across Ontario.

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