Tags from Digital Main Street

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Turning Transactions into Relationships

Building strong customer relationships is the foundation of any successful business. A relationship with a customer can take many forms, and often, consumer and business relationships tend to be defined as transactional. In this blog, we want to highlight the importance of turning transactional relationships into longstanding communal relationships and how small businesses can leverage their size to facilitate this transition with their customers.

Tools

Master Effective Customer Outreach with Email Marketing (Pt 2)

In this blog, we’ll provide insights on tools, strategies, and more to help you craft those emails, all while saving you some time (and money) through the magic of automation and AI!

News

A shorter holiday shopping season brings higher stakes. Make every connection count

August 15, 2024

A shorter holiday shopping season brings higher stakes. Make every connection count

August 15, 2024

This year, consumers are facing a condensed holiday shopping season and an abundance of choice. This calls for an updated marketing approach to holiday readiness that rethinks how to win every day, not just “peak days.”

Tools

Master Effective Customer Outreach with Email Marketing (Pt 1)

So, you've probably heard a ton about email marketing, right? Maybe you're even subscribed to a few newsletters yourself. But have you ever wondered how to get started with email marketing for your own business? Don't worry, I’ve got you covered. In Part 1 of this blog, I'll provide a full introduction to email marketing, in a way that makes sense, gets you excited to hit “send”, and gets your customers looking forward to receiving your emails.

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From Click to Cart

Hey there, small business owners! Let’s talk about something crucial for any business’s success: the sales funnel. It might sound like marketing jargon, but understanding your sales funnel can affect how you approach your sales and marketing strategy.

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Creating Lasting Bonds

Discover why Brand Loyalty benefits small businesses and how cultivating meaningful connections, fostering trust, and delivering exceptional experiences can turn customers into lifelong advocates. Dive into our latest blog to learn the strategies that drive enduring brand loyalty.

Events

Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Thursday, April 25

Book Now

Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Date / Time

Thursday, April 25th, 2024 -
Thursday, Apr 25th, 2024

Tools

Getting E-Commerce Ready: Building Your Brand

In the ever-evolving small business landscape, establishing a strong and memorable brand is essential for success. Beyond logos and colour schemes, the heart of a brand lies in its narrative—the story it tells, the mission it upholds, and the deep understanding it has of its target audience.

In this blog post, we'll delve into the crucial components of effective branding: the importance of business brand stories, creating a mission and value statement, understanding buyer personas and demographics, and overall branding best practices.

News

The Future of Customers Report: 2024 Edition

February 20, 2024

The Future of Customers Report: 2024 Edition

February 20, 2024

The Square Future of Customers report gives insights into how shoppers today are making retail purchases in person or online, the way they like to dine, and their preferences when it comes to beauty providers.

Tools

Performance Talks: 2024 predictions and trends

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20 Steps to Increase your Valentine's Day Sales

Since the day of hearts is upon us, we thought it’s high time to remind merchants about the things they can do to spread the love. You don’t have to be in the flowers or gifts industry to show your V-Day spirit.

News

The Future of Commerce: 2023 Edition - From Square

February 03, 2023

The Future of Commerce: 2023 Edition - From Square

February 03, 2023

Square partnered with Wakefield Research to survey North American consumers, retail owners and restaurant owners to uncover insights about the 2023 commerce landscape.

News

How to engage new and existing customers during holiday shopping

November 21, 2022

How to engage new and existing customers during holiday shopping

November 21, 2022

In a Meta study, 40% of people surveyed start shopping in November and 21% in October. That means if you haven’t thought out how to engage your customers in the coming months, now’s the prime time to show your customers how much they mean to you as a small business owner.

News

How to Market Locally During the Holiday Season

November 18, 2022

How to Market Locally During the Holiday Season

November 18, 2022

As a local business owner, you know the importance of your community. Your neighbours are the ones who frequently visit your shop and recommend your services to others in the neighbourhood. They are your most valuable customers.

Tools

SMS Marketing Guide For A Small Business

According to Statista, the number of smartphone users in Canada in 2021 is 31.88 million and is forecasted to reach 33 million in 2024. Meaning, if you want to reach a lot of people quickly to advertise your small business, the versatility of SMS marketing has good odds to work for you.

With these numbers in mind, check out this guide to SMS marketing below to help you get started using this growing avenue of text message marketing.

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5 easy content marketing wins for digital beginners

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Five Ways to Find New Customers

Moving forward with your business means experimenting with new strategies to grow. With that in mind, business development — identifying new customer bases and building relationships — should be a top priority. To help you out, we’ve put together five ideas for finding new customers to grow your business.

Tools

How Some Businesses Are Adapting Their Product Offerings

Right now the world is trying to adapt and adjust to a new normal. The same goes for businesses and how customers shop and interact with them.

Tools

Get Essential Customer Feedback Through Your Receipts

Customer reviews are a vital part of growing your business. They let you know what you can do to make your business better and the act of asking for reviews can create loyalty among your customers. This is why we have Square Feedback, a new free feature that helps you hear directly from your customers—giving you the opportunity to thank customers for their patronage, improve what isn’t working or privately ‘win them back’. You can even offer refunds or coupons through Square Feedback.

Events

Customer Engagement during COVID-19: How to stay top of mind for your customers during this time.

Monday, April 06

Book Now

Customer Engagement during COVID-19: How to stay top of mind for your customers during this time.

Date / Time

Monday, April 6th, 2020 -
Monday, Apr 6th, 2020

10:00 am - 12:00 pm

Where

Online Webinar - Access from anywhere

Toronto, ON, Canada

News

Here’s what you should know about 3 shopper behaviour trends driving this year’s holiday season

December 02, 2019

Here’s what you should know about 3 shopper behaviour trends driving this year’s holiday season

December 02, 2019

Tools

Using 'phygital' to connect the online and offline worlds will allow you to create closer, more efficient, and human customer experiences.

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The Invisible Opportunity ebook by Microsoft

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3 Unexpected Ways Shoppers Turn to Video in the Store Aisle

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How to Convert Social Media Followers Into Paying Customers

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What is TikTok, Who Uses It, and Should You Care About It?

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How to Send Effective Order Confirmation Emails [Examples + Template]

Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts.

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7 Tips for Reposting Instagram Stories & User-Generated Content

Why is UGC so valuable? 75% of consumers rely on social media to help them with buying decisions, so sharing real reviews & real content from your own customers can help you make sales & increase loyalty. 🥰

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DYK: Most Brands Start Planning For the Holiday Season In The Summer? 🌴

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Harnessing Multichannel Marketing to Reach New People 👋

How 17th Street Athletic Club used multiple channels together to grow their audience and recruit new members.

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How to Optimize Your Website to Attract High-End Customers

There’s a major misconception among new website owners that as long as you build a professional looking website, complete with amazing products and services, that high-end customers will just flock to it.

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A Guide To Maximizing Customer Retention

There is nothing like getting your first sale from a customer, and then watching for future sales that never arrive. Learning how to retain customers after that primary sale is critical if you want to be a more successful business owner. Consider these points to increase customer retention rates.

News

Want to deliver great customer experiences? Here’s what not to do

August 22, 2018

Want to deliver great customer experiences? Here’s what not to do

August 22, 2018

News

Connected Consumer Study: Digital assistants and the future of emerging technology in Canada

July 10, 2018

Connected Consumer Study: Digital assistants and the future of emerging technology in Canada

July 10, 2018

Tools

Motivating sales: 10 things you need to keep your sales team stoked!

Looking for ways to motivate a sales team? From dashboards to gamification, this post explains how a smart mix of information, collaboration, and technology can help inspire better results.

Tools

Building Relationships for Successful Blogging

Establish your target market, locate their hangouts and get involved!

News

Canadian retailers: Are you realizing the full value of your online advertising?

August 30, 2017

Canadian retailers: Are you realizing the full value of your online advertising?

August 30, 2017

Today, 77% of in-store purchases are influenced by digital. That raises the question, “What’s the offline value of an online ad?” Here, we look at how one of Canada’s leading retailers uncovered the answer by using store visit conversion data to understand the omnichannel impact of its digital ads.

Tools

How to Sell to Different Customers Without Jeopardizing Conversions

We all love having the opportunity to choose between different items on the menu at our favorite restaurant.

News

Three Ways Mobile Is Changing Canadians' Expectations

July 03, 2017

Three Ways Mobile Is Changing Canadians' Expectations

July 03, 2017

At this point, most Canadian brands have some presence on mobile. But it's not enough. Consumer expectations are higher than ever—and the sky's the limit for brands that can raise their game and provide delightful experiences in people’s moments of need.

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