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Instagram Will Now Let You Buy Directly Through the App

Anna Zissou   |   March 19, 2019   |   Share this:  

When you find a product you love, you can now buy it without leaving the app.

People who admire products featured in their Instagram feed will be able to buy those items right on the platform starting Tuesday. Checkout, as the feature is known, is currently open to a handful of brands like Nike and Revolve. The feature could blossom into another stream of revenue for Facebook, Instagram’s parent company, and enable it to compete against retail giants like Amazon and Walmart. Checkout may also be a win for small businesses that find viral success on the platform.


Today, Instagram is introducing checkout on Instagram! When you find a product you love, you can now buy it without leaving the app.


When you tap to view a product from a brand’s shopping post, you’ll see a “Checkout on Instagram” button on the product page. Tap it to select from various options such as size or color, then you’ll proceed to payment without leaving Instagram. You’ll only need to enter your name, email, billing information and shipping address the first time you check out.

Once your first order is complete, your information will be securely saved for convenience the next time you shop. You’ll also receive notifications about shipment and delivery right inside Instagram, so you can keep track of your purchase.

Checkout on Instagram is currently in beta for businesses and available to people in the US. The brands below will begin rolling out today and over the coming weeks — and more will be coming soon!

Adidas @adidaswomen & @adidasoriginals
Anastasia Beverly Hills @anastasiabeverlyhills
Balmain @balmain
Burberry @burberry
ColourPop @colourpopcosmetics
Dior @dior
H&M @hm
Huda Beauty @hudabeautyshop
KKW @kkwbeauty
Kylie Cosmetics @kyliecosmetics
MAC Cosmetics @maccosmetics
Michael Kors @michaelkors
NARS @narsissist
Nike @niketraining & @nikewomen
NYX Cosmetics @nyxcosmetics
Oscar de la Renta @oscardelarenta
Ouai Hair @theouai
Outdoor Voices @outdoorvoices
Prada @prada
Revolve @revolve
Uniqlo @uniqlo
Warby Parker @warbyparker
Zara @zara

Ready to get started?