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Tune in to the Growth Marketing for SMBs and Startups webcast series

by Digital Main Street   |   April 25, 2018   |   Share this:  

Step up your digital marketing this year


SMB and start-up webcast series: Growth Marketing for SMBs and Startups

Did you know that 90% of customers report they use search at every stage of the customer life cycle?1

In partnership with Microsoft and Bing Ads, we’re proud to present Growth Marketing for SMBs and Startups, a webcast series, exclusively for our members. We’re breaking down the ins and outs of the digital purchase journey and giving you tips to help you capture potential customers at every stage of the purchase funnel.

You’ll learn:

  • Ways to take your audience targeting to the next level.
  • Tips to create eye-catching, click-capturing ads.
  • Which Bing Ads features and search engine marketing (SEM) campaigns to use to achieve specific business goals.


Register Now



On Demand
Outpace Your Competition with Customer Decision Journey Mapping

In webcast #1, you’ll learn:

  • How to map your customer’s decision journey.
  • How social media and search go hand in hand.
  • Specific SEM steps you can take to boost your chances of winning their business.


Tuesday, May 1, 2018 | 2 p.m. (EDT) / 11 a.m. (PDT)
Build Better Ads with Attention-Grabbing Ad Copy

In webcast #2, you’ll learn:

  • How to craft well-timed, eye-catching paid search ads.
  • Targeted SEM strategies that can help you trigger sales and keep your business top of mind.
  • Ways to shape up your business playbook with SEM and Bing Network audiences.


Tuesday, May 8, 2018 | 2 p.m. (EDT) / 11 a.m. (PDT)
On Target: Achieving Your Business Goals with Better Campaign Design

In the final series webcast, you’ll learn:

  • Ways to improve your audience targeting by business goal.
  • Which Bing Ads tools and features are best for your business.
  • How to make the most of your search advertising budget.

If you can’t make the live webcast, register to watch it on demand when it’s most convenient for you. The on-demand version is usually available 24 hours after the live event day and time.


Learn from the experts

Suelyn Howe Marketing Manager, Microsoft for Bing Ads
Andrew Yang Account Manager, Microsoft for Bing Ads

1. “Why Search + Social = Success for Brands the Role of Search and Social in the Customer Life Cycle,” Forrest Consulting commissioned by Catalyst, April 2016.


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