Your 2022 guide to drive retail sales and reach new customers with Google this holiday season
Whether you’re looking to optimize your existing marketing mix or make a game plan for the holiday season, this guide has you covered.
Today, people are shopping in ways never before imagined as they piece together the online and in-store shopping experience to best meet their needs. It’s more important than ever to meet your customers where they prefer to shop and put them at the centre of your marketing and customer experience. In this guide, you’ll learn how to better connect with customers on these new shopping journeys and drive more sales. We’ve collected the most useful tools, product recommendations, and consumer insights to help you achieve your business and marketing objectives. Whether you’re looking to optimize your existing marketing mix or make a game plan for the holiday season, this guide has you covered.
Explore the guide:
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Chapter 1: Customers Turn to Google every day to browse, research and buy Every day, hundreds of millions of people turn to Google to discover and shop for what they care about. Find out how you can meet your customers across all moments in the shopping journey. |
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Chapter 2: Build your brand and acquire new customers As a brand it’s important to appear across places where potential customers may be browsing. Learn how you can build brand awareness and differentiate your brand with shoppers who are in the market for products like yours. |
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Chapter 3: Grow your online and in-app sales Customers are shopping online and in apps more than ever before. Here’s how you can create seamless shopping experiences and reach new customers across the web to grow your sales. |
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Chapter 4: Drive foot traffic and in-store sales Businesses with physical locations need to provide customers with a seamless, locally optimized experience online. To capture sales, understand how to make your business stand out on Google and drive more traffic to your store. |
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Chapter 5: Use insights to inform your strategy and boost performance Brands using insights and first-party data to fuel their decision-making achieve stronger performance. Learn about the insights, tools, and solutions we’ve developed to help you shape your marketing and merchandising strategy. |
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Chapter 6: Be ready for the holidays and seasonal shopping moments People are starting their holiday shopping earlier, and it’s spanning several months. Be prepared to drive sales during this peak shopping moment by tapping into the latest consumer insights and product recommendations. |
