Archive News from Digital Main Street

In an ideal world, your customers would be satisfied with every product you deliver, the first time you send it to them. But sometimes clothing doesn’t fit, electronic devices don’t work properly, or furniture clashes with a consumer’s decor.

Today, 77% of in-store purchases are influenced by digital. That raises the question, “What’s the offline value of an online ad?” Here, we look at how one of Canada’s leading retailers uncovered the answer by using store visit conversion data to understand the omnichannel impact of its digital ads.

Research indicates that back-to-school shoppers are turning online earlier than ever to start their research and purchasing.

There are several digital marketing trends underway; some are new and some not so new; the headline is that marketers need to become more effective at content development and stay focused on their brand.

Online retailers, regardless of their size, are often so busy handling day-to-day details of the business that holiday preparations can get pushed aside. While key selling periods like Cyber Week and Boxing Week can feel far away, early planning goes a long way towards attracting more customers, and finishing the year with a bang.