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News

Google introduces new features to help merchants stand out this holiday season

November 27, 2023

Google introduces new features to help merchants stand out this holiday season

November 27, 2023

Merchants can now add a small business attribute, experiment with imagery in Product Studio, show more helpful business information and more.
News

Holiday Shopping Insights: Connect early with deliberate shoppers

August 21, 2023

Holiday Shopping Insights: Connect early with deliberate shoppers

August 21, 2023

As early as May, some holiday shoppers are starting to plan their holiday purchases with intention. They’re balancing budgets, finalizing lists, and researching purchases. Connect early to convert these customers and multiply the number of peak shopping days in your season. AI can be used to identify and capture customer demand beyond the traditional “Cyber 5” shopping days.
News

How Google AI levels the playing field for businesses of all sizes

July 11, 2023

How Google AI levels the playing field for businesses of all sizes

July 11, 2023

Through these AI-driven solutions, Google is helping small businesses stay competitive with the most sophisticated advertisers, levelling the playing field and helping customers of all sizes to drive business growth in three key ways.
Events

Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Thursday, August 17

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Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Date / Time
Thursday, August 17th, 2023 -
Thursday, Aug 17th, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Thursday, August 03

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Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Date / Time
Thursday, August 3rd, 2023 -
Thursday, Aug 3rd, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Thursday, August 24

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Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Date / Time
Thursday, August 24th, 2023 -
Thursday, Aug 24th, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
News

New tools to help small businesses connect with online shoppers

June 12, 2023

New tools to help small businesses connect with online shoppers

June 12, 2023

Hosted on Google's new and simplified Merchant Center, Product Studio will help businesses create product imagery using generative AI.
Events

Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Thursday, August 17

Book Now

Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Date / Time
Thursday, August 17th, 2023 -
Thursday, Aug 17th, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Thursday, August 10

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Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Date / Time
Thursday, August 10th, 2023 -
Thursday, Aug 10th, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Thursday, June 22

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Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Date / Time
Thursday, June 22nd, 2023 -
Thursday, Jun 22nd, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Thursday, June 29

Book Now

Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Date / Time
Thursday, June 29th, 2023 -
Thursday, Jun 29th, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Thursday, June 15

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Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Date / Time
Thursday, June 15th, 2023 -
Thursday, Jun 15th, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Thursday, May 25

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Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Date / Time
Thursday, May 25th, 2023 -
Thursday, May 25th, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Thursday, May 11

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Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Date / Time
Thursday, May 11th, 2023 -
Thursday, May 11th, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Thursday, April 27

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Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Date / Time
Thursday, April 27th, 2023 -
Thursday, Apr 27th, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Thursday, May 18

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Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Date / Time
Thursday, May 18th, 2023 -
Thursday, May 18th, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Thursday, May 04

Book Now

Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Date / Time
Thursday, May 4th, 2023 -
Thursday, May 4th, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Thursday, April 13

Book Now

Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Date / Time
Thursday, April 13th, 2023 -
Thursday, Apr 13th, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Free Ontario Program: How An Online Store Can Boost Your Business

Thursday, March 23

Book Now

Free Ontario Program: How An Online Store Can Boost Your Business

Date / Time
Thursday, March 23rd, 2023 -
Thursday, Mar 23rd, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Free Ontario Program: How An Online Store Can Boost Your Business

Thursday, March 16

Book Now

Free Ontario Program: How An Online Store Can Boost Your Business

Date / Time
Thursday, March 16th, 2023 -
Thursday, Mar 16th, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Free Ontario Program: How An Online Store Can Boost Your Business

Thursday, March 30

Book Now

Free Ontario Program: How An Online Store Can Boost Your Business

Date / Time
Thursday, March 30th, 2023 -
Thursday, Mar 30th, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
News

Your 2022 guide to drive retail sales and reach new customers with Google this holiday season

November 16, 2022

Your 2022 guide to drive retail sales and reach new customers with Google this holiday season

November 16, 2022

Whether you’re looking to optimize your existing marketing mix or make a game plan for the holiday season, this guide has you covered.
News

Here’s what you should know about 3 shopper behaviour trends driving this year’s holiday season

December 02, 2019

Here’s what you should know about 3 shopper behaviour trends driving this year’s holiday season

December 02, 2019

News

Future Proofing Your Business: Why Digital is The Way to Win in Canada

July 08, 2019

Future Proofing Your Business: Why Digital is The Way to Win in Canada

July 08, 2019

The opportunity is there for the taking — and there’s room for all businesses and retailers to thrive whether they’re traditional, pure play, or brand-focused.
News

Google Maps Launches Augmented Reality!

February 12, 2019

Google Maps Launches Augmented Reality!

February 12, 2019

News

Want to deliver great customer experiences? Here’s what not to do

August 22, 2018

Want to deliver great customer experiences? Here’s what not to do

August 22, 2018

News

What to expect in 2018: 4 marketing leaders explain

March 15, 2018

What to expect in 2018: 4 marketing leaders explain

March 15, 2018

Mobile is rewriting the rules and consumer expectations are higher than ever. We spoke with four marketing leaders from major brands and agencies to learn what they expect to transpire in 2018. And we dug into how they’ll be tapping into new trends and technologies to help their brands succeed. Find out what they’re focusing on in 2018.
News

Marketing across Canada’s multicultural landscape? New research from MediaCom Canada reveals what you need to know

January 02, 2018

Marketing across Canada’s multicultural landscape? New research from MediaCom Canada reveals what you need to know

January 02, 2018

Opportunities to reach Canada’s expanding audience of culturally diverse consumers are on the rise. Here, Aarti Bhaskaran, Head, Business Insights and Analytics at MediaCom Canada, shares her perspective on how marketers can effectively connect with these consumers.
News

Local businesses bring in new customers with Posts on Google

December 28, 2017

Local businesses bring in new customers with Posts on Google

December 28, 2017

Seven out of ten customers visit a business or make a purchase based on info they found online (1). With Posts on Google, businesses can share these timely updates right where people find your business on Search and Maps.
News

Ask a researcher: Why shoppers are turning to search for ideas and inspiration

December 08, 2017

Ask a researcher: Why shoppers are turning to search for ideas and inspiration

December 08, 2017

Search has long been a powerful tool for the information-hungry shopper. But shopping behavior is evolving as browsing and discovery moves online
News

Are you worth it? Your customer wants to know

December 05, 2017

Are you worth it? Your customer wants to know

December 05, 2017

People are using search to avoid making the wrong choice. Marketers should pay attention to the new ways people are conducting research, writes Google’s VP of Marketing for the Americas Lisa Gevelber.
News

Canadian retailers: Are you realizing the full value of your online advertising?

August 30, 2017

Canadian retailers: Are you realizing the full value of your online advertising?

August 30, 2017

Today, 77% of in-store purchases are influenced by digital. That raises the question, “What’s the offline value of an online ad?” Here, we look at how one of Canada’s leading retailers uncovered the answer by using store visit conversion data to understand the omnichannel impact of its digital ads.
News

Mobile Has Changed Search Intent and How People Get Things Done: New Consumer Behavior Data

July 17, 2017

Mobile Has Changed Search Intent and How People Get Things Done: New Consumer Behavior Data

July 17, 2017

In moments where people need to know, go, do, and buy, relying on our phones has become second nature. Google's VP of marketing, Lisa Gevelber, shares new research that quantifies how people use digital to make decisions and take action in their daily lives.
News

Three Ways Mobile Is Changing Canadians' Expectations

July 03, 2017

Three Ways Mobile Is Changing Canadians' Expectations

July 03, 2017

At this point, most Canadian brands have some presence on mobile. But it's not enough. Consumer expectations are higher than ever—and the sky's the limit for brands that can raise their game and provide delightful experiences in people’s moments of need.

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