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From the blog

Here’s what you should know about 3 shopper behaviour trends driving this year’s holiday season

December 02, 2019

Here’s what you should know about 3 shopper behaviour trends driving this year’s holiday season

December 02, 2019

Want to deliver great customer experiences? Here’s what not to do

August 22, 2018

Want to deliver great customer experiences? Here’s what not to do

August 22, 2018

Connected Consumer Study: Digital assistants and the future of emerging technology in Canada

July 10, 2018

Connected Consumer Study: Digital assistants and the future of emerging technology in Canada

July 10, 2018

Canadian retailers: Are you realizing the full value of your online advertising?

August 30, 2017

Canadian retailers: Are you realizing the full value of your online advertising?

August 30, 2017

Today, 77% of in-store purchases are influenced by digital. That raises the question, “What’s the offline value of an online ad?” Here, we look at ...

Three Ways Mobile Is Changing Canadians' Expectations

July 03, 2017

Three Ways Mobile Is Changing Canadians' Expectations

July 03, 2017

At this point, most Canadian brands have some presence on mobile. But it's not enough. Consumer expectations are higher than ever—and the sky's the limit ...

What is a Customer Journey

September 20, 2016

What is a Customer Journey

September 20, 2016

The concept of the customer journey is a marriage between knowing your target customer and adapting all interactions with them to encourage them to move ...

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Using 'phygital' to connect the online and offline worlds will allow you to create closer, more efficient, and human customer experiences.

Originally published on www.wearemarketing.com

Using 'phygital' to connect the online and offline worlds will allow you to create closer, more efficient, and human customer experiences.

The Invisible Opportunity ebook by Microsoft

3 Unexpected Ways Shoppers Turn to Video in the Store Aisle

This article was originally published on the Think with Google Blog

3 Unexpected Ways Shoppers Turn to Video in the Store Aisle

How to Convert Social Media Followers Into Paying Customers

This article was originally published on the Bookmark Blog

How to Convert Social Media Followers Into Paying Customers

What is TikTok, Who Uses It, and Should You Care About It?

How to Send Effective Order Confirmation Emails [Examples + Template]

Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts.

This article was originally published on the HubSpot Blog

How to Send Effective Order Confirmation Emails [Examples + Template]

Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts.

7 Tips for Reposting Instagram Stories & User-Generated Content

Why is UGC so valuable? 75% of consumers rely on social media to help them with buying decisions, so sharing real reviews & real content from your own customers can help you make sales & increase loyalty. 🥰

This article was originally published on the Later Blog

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too?

User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold.

So why is UGC so valuable? 75% of consumers rely on social media to help them making buying decisions, so sharing real reviews and real content from your own customers can help you make sales and increase loyalty.

But simply re-posting every Instagram story you’re tagged in isn’t an effective strategy, especially when there are more creative ways to repost UGC on Instagram Stories and stand out!

Get inspired to take your UGC up a notch with these 7 tips for reposting Instagram Stories:

7 Tips for Reposting Instagram Stories & User-Generated Content

DYK: Most Brands Start Planning For the Holiday Season In The Summer? 🌴

This article was originally published on the Later Blog

Even if you’re a small business, now is the perfect time to start preparing your social media holiday campaigns! 🎁

We’re walking you through every step of the process, from brainstorming concepts to hiring influencers, planning photoshoots, scheduling content, and so much more:

DYK: Most Brands Start Planning For the Holiday Season In The Summer? 🌴

Harnessing Multichannel Marketing to Reach New People 👋

How 17th Street Athletic Club used multiple channels together to grow their audience and recruit new members.

This article was originally published in the MailChimp Blog

Harnessing Multichannel Marketing to Reach New People 👋

How 17th Street Athletic Club used multiple channels together to grow their audience and recruit new members.

How to Optimize Your Website to Attract High-End Customers

There’s a major misconception among new website owners that as long as you build a professional looking website, complete with amazing products and services, that high-end customers will just flock to it.

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