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From the blog

Want to deliver great customer experiences? Here’s what not to do

August 22, 2018

Want to deliver great customer experiences? Here’s what not to do

August 22, 2018

Connected Consumer Study: Digital assistants and the future of emerging technology in Canada

July 10, 2018

Connected Consumer Study: Digital assistants and the future of emerging technology in Canada

July 10, 2018

Canadian retailers: Are you realizing the full value of your online advertising?

August 30, 2017

Canadian retailers: Are you realizing the full value of your online advertising?

August 30, 2017

Today, 77% of in-store purchases are influenced by digital. That raises the question, “What’s the offline value of an online ad?” Here, we look at ...

Three Ways Mobile Is Changing Canadians' Expectations

July 03, 2017

Three Ways Mobile Is Changing Canadians' Expectations

July 03, 2017

At this point, most Canadian brands have some presence on mobile. But it's not enough. Consumer expectations are higher than ever—and the sky's the limit ...

What is a Customer Journey

September 20, 2016

What is a Customer Journey

September 20, 2016

The concept of the customer journey is a marriage between knowing your target customer and adapting all interactions with them to encourage them to move ...

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Harnessing Multichannel Marketing to Reach New People 👋

How 17th Street Athletic Club used multiple channels together to grow their audience and recruit new members.

This article was originally published in the MailChimp Blog

Harnessing Multichannel Marketing to Reach New People 👋

How 17th Street Athletic Club used multiple channels together to grow their audience and recruit new members.

How to Optimize Your Website to Attract High-End Customers

There’s a major misconception among new website owners that as long as you build a professional looking website, complete with amazing products and services, that high-end customers will just flock to it.

A Guide To Maximizing Customer Retention

There is nothing like getting your first sale from a customer, and then watching for future sales that never arrive. Learning how to retain customers after that primary sale is critical if you want to be a more successful business owner. Consider these points to increase customer retention rates.

Motivating sales: 10 things you need to keep your sales team stoked!

Looking for ways to motivate a sales team? From dashboards to gamification, this post explains how a smart mix of information, collaboration, and technology can help inspire better results.

Building Relationships for Successful Blogging

Establish your target market, locate their hangouts and get involved!

How to Sell to Different Customers Without Jeopardizing Conversions

We all love having the opportunity to choose between different items on the menu at our favorite restaurant.

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