Digital Main Street Lab

Digital Main Street helps match retail innovation/tech startups to BIAs in Toronto to create pilot opportunities at the community scale.

What? The model for the Digital Main Street Lab is quite simple – our team will help build a partnership between a startup and a BIA to pilot a technology in the neighbourhood.

Why? This can help the startup test their product/service and gain traction with a main street business audience. This also gives the BIA/business members a first-adopter advantage by gaining access to the latest innovation that can help their business grow at low or no cost.

How? For a 6-12 month period, a startup will be partnered with a BIA in Toronto. The startup should have a product that is market-ready, but requires penetration with a main street business audience to grow/scale.

DMS can work with the BIA to determine the best engagement method with the startup.


Case Studies


If you would like to get involved with the Digital Main Street Lab please tell us more:

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