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Feel Powerful and Sophisticated With Armour-Femme Jewelry

by Digital Main Street   |   November 09, 2021   |   Share this:  

Farhana Khan, is the owner of Ajax-based online jewelry store Armour-Femme. Armour-Femme is a luxury jewelry brand dedicted to making ambitious women of the world feel both beautiful and powerful. The brand’s core values are confidence, strength and sophistication. 

Farhana applied to the ShopHERE powered by Google program to assist her with creating an eCommerce website from scratch and launching a fully functioning website. She was able to satisfy her vision through the themes available and changing colours to suit Armour-Femme’s brand. Farhana notes the ease of her website’s navigation, which is critical for a positive online shopping experience for the customer. 

“I couldn’t have done it without the help of Digital Main Street.”

Armour-Femme’s jewelry range includes earrings, necklaces, bracelets, rings, and anklets that are exclusively designed and hand picked. New collections are launched every season to bring you the latest styles and keep up with the trends. In addition to their jewelry, Armour-Femme’s store sells hair accessories and safety keychains. 

Farhana feels the ShopHERE program is perfect for those starting an online business that don’t understand the technicalities of building a website. She notes the process can be a lot of work, just like any passion project. However, the ShopHERE powered by Google program was able to make this attainable for Farhana and took away the stress of not knowing how to build a website from scratch. It can be overwhelming, but her eCommerce Coordinator was able to make the process easier by providing 1:1 website building services and support with any of her questions. 

“Your eCommerce Coordinator will make the process a lot simpler and guide you on how to do things yourself, so you also learn.” 

While having a website built is wonderful, it is important for business owners to understand how to use their website so that they can maintain the online store after graduating the ShopHERE program. Farhana highlights some of the benefits of the ShopHERE program, such as it being informative, taking away the stress of having to figure things out alone, and the many choices available for themes and platforms. Business owners get to learn along the way and it’s free for a service that would usually cost hundreds or thousands of dollars. 

Her advice to business owners moving online is to state your COVID-19 restrictions on your website, and what you’re doing to keep your business clean during these times. Don’t give up and keep promoting your business! 

Farhana has been focusing on marketing through social media and uses Instagram to show off her jewelry. She hopes through her store that the jewelry will complement customers' self-worth and ambitions through its majestic and sophisticated designs.

Want some jewelry to feel sophisticated, playful, and fabulous on the day-to-day? Visit Armour-Femme at The store offers both online shopping and local pickup in Ajax.

If you need some assistance getting your own business online, you can sign up for the ShopHERE powered by Google program here


About Digital Main Street

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Meta, Intuit QuickBooks, Square, Lightspeed, Ebay and Canada Post.

Continued investment from the Province of Ontario, through the Ministry of Economic Development, Job Creation and Trade (MEDJCT) has allowed the ongoing expansion the Digital Main Street Platform in order to support more businesses going digital across Ontario.

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