The Digital Age: A New Way of Bringing Fitness to Your Life

by Dimas Chirinos   |   September 19, 2022   |   Share this:  

Bianca Forbes is a former collegiate athlete, fitness mom, and trainer. Formerly studying at Eastern Kentucky University, she holds a record for the indoor 400m from 2010 and is a two-time 400m NCAA Ohio Valley Conference outdoor champion. She won many awards during her student-athlete period and was highly regarded by her peers.  

Nowadays, Bianca has found another way to make a living from her passion and experience as an athlete. She founded Bianca Fitness in Toronto, Ontario to help others stay healthy and active, by selling exercise clothing and creating workout routines.  

“My goal is to help others with their fitness goals and routine.” 

Bianca knew that she needed to expand the capabilities of her business, and one way to do that was to build a better and more accessible website for her customers. With the help of the ShopHERE powered by Google program, Bianca, alongside her eCommerce Coordinator, managed to build a website that could help her achieve this.  

“I think the program is great. They help you achieve your goals.” 

The ShopHERE program helps business owners build a tailored website that meets the needs of their business, and offers new learning opportunities. On Bianca’s website, you can see how the layout is well organized and has provided the opportunity for Bianca to showcase her YouTube channel where she uploads videos showing workout routines.

“I am a former athlete. I wanted to continue to exercise and help others.” 

When asked to give any advice to new business owners she said, 

“Keep pushing and do not quit working towards your goals.” 

If you would like to know more about Bianca Fitness, you can visit the website by following this link. If you are a small business looking to get started on building an online store, you can sign up for the ShopHERE program here



About Digital Main Street

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Meta, Intuit QuickBooks, Square, Lightspeed, Ebay and Canada Post.

Continued investment from the Province of Ontario, through the Ministry of Economic Development, Job Creation and Trade (MEDJCT) has allowed the ongoing expansion the Digital Main Street Platform in order to support more businesses going digital across Ontario.

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