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Steeping in the Right Direction: Chimney & Tea's Digital Transformation

by Mary Vismaya   |   February 15, 2023   |   Share this:  

In today's digital age, small businesses need to have a strong online presence to compete and thrive in the global market.  Meet Regina Hu, the founder of Chimney & Tea, an eCommerce tea business based in Toronto and a successful ShopHERE powered by Google program graduate.

Regina started Chimney & Tea with a vision to bring the taste of home to Canada by importing teas that are loved by people from different cultures. With the help of the ShopHERE program, Chimney & Tea was able to set up an online store, register their domain, and design their website in no time.  

“ShopHERE was a game-changer for our business. Their services helped us establish an online store that looks professional and is easy for our customers to use in a quick turnaround. We are grateful to have found a company that understands the unique needs of small businesses like ours.”   

The ShopHERE powered by Google program offers support to local businesses like Regina’s to grow and succeed by providing access to free eCommerce tools and resources, as well as dedicated one-on-one support from an eCommerce Coordinator to help them throughout the program. The no-cost support offered through this program empowers business owners to embrace the transformation of their business with ease and confidence. The platform Regina selected to build her new website is user-friendly, which made it easy for Regina and her team to learn and feel confident in making necessary updates seamlessly.

Their new eCommerce presence has helped Chimney & Tea increase visibility in their local area, as well as reach a larger audience and connect with customers in a more meaningful way. This digital transformation has allowed them to expand their reach and bring the warmth of home to people all over Canada.  

“The ShopHERE team provided us with valuable support and guidance throughout the process. They were always available to answer our questions and provide us with the information we needed to make informed decisions about our online store.” 

At Chimney & Tea, they believe that tea is more than just a drink. It's a way to connect people and cultures and bring the warmth of home to those who need it. And that's exactly what Regina is doing through her business. She is proud to be able to share her Taiwanese culture with others, especially through her high-quality oolong tea from the Alishan Mountains of Taiwan. 

“Being born and raised on a beautiful little island called Taiwan I grew up surrounded by the aroma of oolong tea. It is an essential part of every family gathering. And I am honored to be able to share a part of my culture with you “ 

When it comes to tea, there are countless options available on the market. But for those who are looking for the highest quality oolong tea don't forget to visit Chimney & Tea's website here. And if you're a local business owner looking to grow and succeed, be sure to sign up for the ShopHERE powered by Google program by clicking here.

About Digital Main Street

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Meta, Intuit QuickBooks, Square, Lightspeed, Ebay and Canada Post.

Continued investment from the Province of Ontario, through the Ministry of Economic Development, Job Creation and Trade (MEDJCT) has allowed the ongoing expansion the Digital Main Street Platform in order to support more businesses going digital across Ontario.

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