A Digital Spark to Your Leadership Journey - Light Your Leadership Inc.

by Dominique Carlos   |   December 21, 2022   |   Share this:  

To overcome glass ceilings placed on brilliant and compassionate leaders in the global organizational landscape, Lisa Anna Palmer founded Light Your Leadership Inc. which specializes in delivering keynotes, coaching, mentoring, and training programs to empower people of all ages, levels backgrounds to elevate and scale their leadership.

As the internationally bestselling author of Light A Fire In Their Hearts: The Truth about Leadership and creator of the LYL Talks podcast, Lisa Anna works with her diverse team to help clients grow their leadership from the inside, promoting both personal and professional growth. The focus of Light Your Leadership is “to unleash people’s leadership potential so that they can be a force for good.” In short, she is creating a platform to shine a light on leaders who put people and the planet first and drive healthy and sustainable results. 

“I think ShopHERE is a fantastic program that has helped me to not only save my business after a challenging period that resulted from Covid and me breaking my arm and foot in April of 2020, but it has also helped me to take my business to the next level.”  

Like many small businesses, Lisa Anna faced difficulties during COVID-19. Through Digital Main Street’s ShopHERE powered by Google program, Lisa Anna was not only able to build her website with the help of her eCommerce Coordinator and the Digital Squad, but she also learned how to manage and operate the back-end processes of her site. With an easier and more effective way to manage her new online presence, Lisa Anna continues to share her knowledge and teachings to ensure that Light Your Leadership Inc.’s mission, vision, and values are carried on digitally. 

“A lot has changed, both on a personal and professional level. I can't believe the transformation that has occurred in such a quick turnaround. The store is fantastic and for the first time, I am setup to sell with an online store, and I have a LYLTalks podcast with international reach. In addition, I developed new digital marketing skill sets to be able to maintain the momentum that was created two years ago thanks to Digital Main Street. This also gave the tools and strategies to  expand my vision. I have since broadened and diversified my offering to include the development of an online course that will be launched in 2023 called Elevate and SCALE Your Leadership, as well as creating a funnel to launch “LIA’s with Lisa,” as I recently became the first ever certified Life Inventory Assessment Coach.”  

Lisa Anna highlights her experience with her eCommerce Coordinator by stating,

“Samantha was excellent, open to collaborating with the DMS Digital Squad, and was very responsive when I had questions. She shared her screen so that I could learn by watching her work on my website. She was very friendly, efficient, and punctual as were the DMS team.”  

Lisa Anna found major benefits in joining the program as it has helped her to transform her business. Her previous site was hosted on a different platform that did not allow her to have eCommerce functionality, hindering the growth of her business. With ShopHERE, Lisa Anna was able to not only grow and expand her business internationally but also gain new digital skills to continue to prosper personally and professionally. Now, Light Your Leadership Inc. has a site where clients are able to access leadership development programs, services, podcasts, blog posts, as well as purchase copies of Light a Fire in Their Hearts: The Truth About Leadership

“Thanks to the amazing team of talented recent grads on both the Digital Main Street and ShopHERE programs, I felt more than supported every step of the way. We all worked really hard and really well as a team. Our team meetings were very efficient, well organized, and productive, and they guided me every step of the way. I learned so much from each member of the team and now not only do I have a fully functioning online store, I also feel empowered with brand-new digital skills set.” 

If you are interested in viewing the wide selection of professional services offered at Light Your Leadership Inc., click here. If you are also a small or medium-sized business just starting out and intrigued by our client’s positive experience with the ShopHERE powered by Google program, you can learn more about the program and sign up here

About Digital Main Street

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Microsoft, Facebook, Intuit QuickBooks, Square, Yellow Pages and Lightspeed.

Continued investment from the Province of Ontario, through the Ministry of Economic Development, Job Creation and Trade (MEDJCT) has allowed the ongoing expansion the Digital Main Street Platform in order to support more businesses going digital across Ontario.

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