A New Accessory Aimed To Change The Dating Game
This revolutionary new tool can be found online and is sure to disrupt the dating world, but not in the way you think. Meet Jelaine Foster, a young entrepreneur who has set out to change “what single looks like” because she feels it’s time to stop assuming someone's relationship status based on their appearance. Jelaine is the founder of Soltera Ring, an accessory that identifies a person as single. “Single meaning – someone who is unmarried, not in a serious committed relationship, or not part of a civil union.”
She is looking to bring dating back to basics – through talking, connecting, and meeting people the “old fashioned” way. As someone who was tired of swiping for a seemingly superficial connection and time wasted on “keyboard warriors,” Jelaine wanted to find a way to create more authentic connections in everyday places.
“Soltera rings exist to bring people together, explore potential relationships, and help start a conversation.”
The goal is to have society become accepting of people either wearing a wedding ring or a single ring. “It has become so hard to connect with people these days, so many of our interactions are already online, people are yearning for human connection, and the Soltera Ring offers just that.”
You can browse four unique Soltera Ring styles on the newly launched online store solteraring.com. Jelaine’s eCommerce site was built by the ShopHERE Program Powered By Google through Digital Main Street. As a small business owner, Jelaine knew that launching a product that promotes in-person relationships during the COVID-19 Pandemic was going to be challenging, and that she would have to shift her game plan. Digital Main Street took her through a digital transformation journey. For Jelaine this felt like the last piece of the puzzle, and also the most impactful.
What helped the most along her ShopHERE journey was that her eCommerce Coordinator showed passion for her business; offering new ideas and valuable insights on how Jelaine could improve her online presence; and reach a larger audience. Having the input and support of an expert has made the world of difference. If you or someone you know want to gain valuable insights into eCommerce and start selling your product or service online, sign up for the ShopHERE Program here.
Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Meta, Intuit QuickBooks, Square, Lightspeed, Ebay and Canada Post.
A $42.5-million investment from FedDev Ontario brought together the Toronto Association of Business Improvement Areas, Communitech, Invest Ottawa and the Ontario Business Improvement Area Association to expand the Digital Main Street Platform in order to support more businesses going digital as a response to the impacts of COVID-19 in Southern Ontario.