From Idea to Reality: The Deccan Label’s Digital Transformation Journey
Based in Toronto, Ontario, Aparna Paidimarri’s The Deccan Label is a loungewear brand with inclusive sizing, sustainable manufacturing practices and South Asian-inspired prints. Soon after moving to Canada during the pandemic, Aparna noticed a gap in the market for bold, inclusive and affordable loungewear pieces that she could indulge in. Drawing upon her expertise in manufacturing, textiles, and apparel, she brought her vision to life, honouring her love for textiles and passion for comfort fashion.
“This brand pays homage to the beautiful weaver communities from the Deccan Plateau of the Indian Subcontinent.”
As a small business owner, Aparna felt like she didn’t have enough time and support to manage all the different verticals of her business. This is where the ShopHERE powered by Google program played a vital role in taking Aparna’s brand online and to the next level.
The ShopHERE powered by Google program helps business owners build and launch their own online store, trains them on how to manage it, provides support to launch the store, and helps with marketing the store. Each business is paired with a dedicated E-Commerce Coordinator who supports their project from start to finish, providing custom advice and guidance for each unique online presence.
“This program gave me exactly what I needed – a dedicated resource to guide, inspire and educate me about the different offerings while having the best intentions for what my business needs.”
With the help of her dedicated E-Commerce Coordinator, Aparna quickly and easily got her business online. From selecting the right platform for her business needs to customizing it to her liking, the entire process was smooth and seamless.
“I LOVE this program, it enables small business owners like myself to get online, ship our products to various regions and get more eyeballs to our brand.”
The ShopHERE program helped Aparna bring her dreams to reality by supporting her through the entire process and answering all the questions Aparna had.
“My e-Commerce Coordinator from ShopHERE was so insightful, resourceful and guided me to the best of the resources available online. She was always one email away, ready to help. She was quick, efficient and delivered my vision for the online store.”
With the completion of her ShopHERE-built online store, Aparna now feels confident in running and handling the everyday motions of her e-commerce store.
Visit The Deccan Label to check out Aparna’s gorgeous loungewear pieces.
Want to grow your business and succeed in the digital space? Be sure to check out the ShopHERE powered by Google program by clicking here.
Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Meta, Intuit QuickBooks, Square, Lightspeed, Ebay and Canada Post.
Continued investment from the Province of Ontario, through the Ministry of Economic Development, Job Creation and Trade (MEDJCT) has allowed the ongoing expansion the Digital Main Street Platform in order to support more businesses going digital across Ontario.
