The Passion Of Gardening Turned Into The Growth Of A Business

by Shanna Alliman   |   July 11, 2022   |   Share this:  

The Garden Shed is a small business based in Guelph, Ontario. At The Garden Shed, owner Heather Smith offers a variety of services including gardening consultations, garden services, wedding and event florals, house plants, arrangements, macrame, and workshops. Heather’s business was able to flourish due to the help of the ShopHERE powered by Google program.  

“I really felt like I connected with my Coordinator and my page was built reflecting the things I was looking for beyond my expectation”  

Heather’s passion for helping her friends and family with their gardens turned into her creating her own business doing exactly that. This fondness for florals and gardening led to the creation of The Garden Shed. She has gained considerable support from her community and now brings joy to more than just her friends and family. The Garden Shed specializes in arrangements for weddings, as well as custom orders. Heather was able to collaborate directly with her eCommerce Coordinator through the ShopHERE powered by Google program to achieve the unimaginable with her website.  

“I found it helpful. I was able to make the website do more than I could on my own” 

Due to how busy being a small business owner can be, Heather found herself overwhelmed. As her business started to grow it got stressful for her to keep up with everything on her own. Specifically, it was difficult keeping up her communications with her many clients. Heather saw an opportunity with the ShopHERE program to make these client communications more efficient. This digital transformation allowed her to delegate some of these responsibilities to her website, which helped her focus on other elements of her business.  

“My website has allowed me to focus more on running my business and the organization it has brought has been a huge time saver.” 

Undergoing this digital transformation allowed her to utilize her time more successfully and enabled her business to expand. Heather’s Coordinator in the ShopHERE program was dedicated to the necessities needed to assemble a captivating website. Heather enjoyed the step-by-step process of the online store setup. She was able to use the skills she learned from her eCommerce Coordinator to start working on the backend of her website independently.  

“It is a great program and I recommend any small business to use their services” 

 A major value Heather saw within the ShopHERE powered by Google program was the opportunities it provided for the digital transformation of her company. Getting online was very important to her business's growth and this gave her the flexibility to better manage the different components of The Garden Shed. 

To shop your floral needs, get inspiration, and book your events, visit The Garden Shed’s online website click here. If you are interested in the ShopHERE powered by Google program and want to find more information click here

About Digital Main Street

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Microsoft, Facebook, Intuit QuickBooks, Square, Yellow Pages and Lightspeed.

Continued investment from the Province of Ontario, through the Ministry of Economic Development, Job Creation and Trade (MEDJCT) has allowed the ongoing expansion the Digital Main Street Platform in order to support more businesses going digital across Ontario.

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