London Flower Business Blooms Despite COVID- 19 Cancellations

by Sara Reynolds Sara Reynolds   |   August 19, 2020   |   Share this:  

Award winning Ontario florist expands her business into the online realm during COVID-19 pandemic. Time 4 Flowers owner Rosemary began her business 7 years ago, after working in customer service and office administration for a number of years. In 2012 Rosemary went back to school for Floral design with a plan to become a wedding planner. During her studies, she fell in love with flowers and knew it was her calling. Rosemary describes herself as your typical hopeless romantic who loves people, life, weddings, and creativity. With a flair for floral arrangements Rosemary has built a successful and trusted business in the London area. 

Time 4 Flowers has been specializing in floral wedding arrangements and bouquets since opening. Business has been booming, and after having been part of many beautiful weddings, Time 4 Flowers is now booking weddings 1-2 years in advance. This success can be attributed to Rosemary's passion and great customer service. She says “I love what I do, every single wedding we book is special to me.” Time 4 Flowers has received the ‘Favorite Florist’ award two years in a row, in 2016 and 2017 and in 2019 won gold in the ‘Favorite Florist’ division. Rosemary recounts her businesses success saying that winning the awards has been “an amazing and humbling experience.”

Digital Main Street ShopHERE Program powered by Google Graduate, Time 4 Flowers
Time 4 Flowers owner Rosemary

Earlier this year Rosemary expanded her small business and moved the once in-home business into a studio. An exciting milestone for her business was met with the COVID-19 pandemic, and forced her to look for new ways to make her business blossom now that many weddings were cancelled or postponed. Rosemary decided that this was an opportunity to launch new services and revamp her business. Originally focusing on weddings and events, Time 4 Flowers pivoted their businesses to become a day-to-day florist, offering arrangements with local delivery options available. When discussing the new business opportunity Rosemary said, 

“I never thought I could fall in love being a day-to-day florist, but find myself in this position now and loving every minute of it.”

Time 4 Flowers offers beautiful bouquets for any occasion that fit all budgets. All bouquets and gifts are assembled by expert and passionate florists. With the new online store launched by the ShopHERE Powered By Google Program, Time 4 Flowers is now a fully functional online e-commerce store. Customers can visit the website, pick out the perfect flowers and conveniently order online or over the phone.

Digital Main Street ShopHERE Program powered by Google Graduate, Time 4 Flowers

Time 4 Flowers owner Rosemary is excited about her new online store. The ShopHERE Program has given her business a digital transformation and the ability to grow her business into the online market. Rosemary says, 

“I now have a place where people can order flower arrangements, it has everything I asked for.”

The ShopHERE Program run by Digital Main Street is partnered with Google, Shopify, Mastercard and Microsoft to help build and optimize online stores for small independent businesses and artists. Online stores created through the ShopHERE Program are supported by Shopify. Shopify is a one stop shop e-commerce tool for all of your small business needs.

Digital Main Street ShopHERE Program powered by Google Graduate, Time 4 Flowers
Bouquet arrangements at Time 4 Flowers

The ShopHERE Program is committed to building 50,000 free stores for small businesses, and is providing a quick, easy and no-cost way to get selling online right away! It’s important now more than ever to support local small businesses. If you or someone you know has a small business looking for assistance in building a professional e-commerce website apply for the ShopHERE Program now. Make sure to check out the Time 4 Flowers new Shopify website and order your beautiful floral arrangements now. 

About Digital Main Street

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Microsoft, Facebook, Intuit QuickBooks, Square, Yellow Pages and Lightspeed.

A $42.5-million investment from FedDev Ontario brought together the Toronto Association of Business Improvement Areas, Communitech, Invest Ottawa and the Ontario Business Improvement Area Association to expand the Digital Main Street Platform in order to support more businesses going digital as a response to the impacts of COVID-19 in Southern Ontario.

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