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“What’s Your Damage” Rolls Into The Digital Age With A New Online Presence!

by Pratham Jamwal   |   September 27, 2023   |   Share this:  

Whether it's walking, riding a bike, or roller-skating for the first time, falling is pretty much inevitable. However, getting hurt after falling can be avoided, and “What's Your Damage?” is there to have you covered. A sports business that specializes in customized roller skates, protective gear, and roller derby accessories to ensure a safe landing on every fall. They’ll get you skates you’ll feel good wearing. Properly fitted roller skates are important for a great roller-skating experience, whether it's on a track indoors, in a skatepark, or on a trail or sidewalk outside. 

“Tina and Jen met on a roller derby track in Georgina. After several practices as teammates, we made the connection that we had been in public school together. During the Pandemic our Derby gear shop never re-opened, and we had nowhere close to try on gear and fit skates. So, we decided to team up and create “What's Your Damage?” We are a local Skate Shop selling roller skates, protective gear, and roller skating and roller derby accessories. We've got you covered from head to toe.”

Meet Tina Gunn and Jen Metzner, the owners of “What's Your Damage?” a local skate shop in Keswick, Ontario. As the market for roller skating and roller derby gear continues to grow, Tina and Jen have realized the importance of having an online presence to reach a wider audience. However, like many small business owners, they have found it challenging to navigate the world of e-Commerce and compete with larger retailers. That's where the ShopHERE powered by Google program comes in, providing small businesses with the necessary tools and guidance to help them succeed in the online marketplace. 
After realizing the importance of having an online presence, Tina and Jen applied for the ShopHERE program. They were paired with an e-Commerce Coordinator who helped guide them through the process of creating their new online store. The first step in the process was to choose a design and layout for their website. Their e-Commerce Coordinator helped them to select a theme that best suited their brand and business needs. 
Tina and Jen say:  

“The Google ShopHERE program set us up with a knowledgeable staff member that guided us through the. very beginning stages from helping us pick a theme, and template for an e-commerce website. So, we could match our brick-and-mortar store to an online shop. It was overwhelming and daunting to do something like this for us. Neither of us had any knowledge of the background workings of an ecommerce shop. It took the fear away knowing that we'd have our questions answered by a helpful, and knowledgeable support person.” 

The next step was to create the website content, which included adding product listings, photos, and descriptions. Tina and Jen were given training on how to create effective product listings that would attract customers and help with their search engine optimization. Their e-Commerce Coordinator also provided them with tips on how to take professional-looking photos of their products. Throughout the process, Tina and Jen's e-Commerce Coordinator was available to provide support and answer any questions they had.  

“The market is huge, and being visible in it is important, and challenging. It's something we're learning as we jump into the e-Commerce arena with both feet. We're just rolling with the lessons we learn as we go.” 

One key takeaway from the program was the importance of having a user-friendly and visually appealing website. Through the program, Tina and Jen were able to create an online store that was easy to navigate and showcased their products effectively. They also learned the importance of regularly updating their website and social media channels to keep their customers engaged. 

“Learning how to create an income stream for yourself is rewarding. The release of responsibility is gradual throughout the six weeks. It really does set you up for success.” 

By providing quality protective gear for skaters of all levels, they have become a go-to destination for roller skating enthusiasts. Their commitment to safety and customer satisfaction has earned them a loyal following, and their online store has made it easier than ever for customers to purchase their products. With the support of the ShopHERE program, “What's Your Damage?” is poised for even greater success in the future. 
If you’re interested in beginning your roller journey or want to learn more about What’s Your Damage, you can check out their website here. 
If you are a local business owner looking forward to grow and succeed, be sure to sign up for the ShopHERE powered by Google program by clicking here. 

About Digital Main Street

Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Meta, Intuit QuickBooks, Square, Lightspeed, Ebay and Canada Post.

Continued investment from the Province of Ontario, through the Ministry of Economic Development, Job Creation and Trade (MEDJCT) has allowed the ongoing expansion the Digital Main Street Platform in order to support more businesses going digital across Ontario.

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