This article was originally published on the MailChimp Blog

How to Give Your Marketing Goals a Spring Cleaning 🧹

Mail Chimp | May 29, 2019 | Share this:

Revisit your marketing strategies to grow your audience, increase productivity and sales, and drive traffic.

he first quarter is on the books, and you’ve done great, but you can always do better. Spring is the perfect time to look back on your business goals and marketing strategies, and then decide how to level up. After all, it’s not too late to make some subtle strategic updates that’ll help you market smarter and stay on track for meeting your objectives this year. Those updates can save you time and make you money, too.

While every small business is different, many of them have a few basic, shared goals: grow audiences, increase productivity, increase sales, and drive traffic. So we’ll take a look at each of those below and show you some ways Mailchimp can help you spring clean your marketing strategies and improve your results as the temperatures increase into summer.

Goal: Grow your audience.

You’re nothing without your customers. But how to get more of them? Mailchimp landing page users have seen their list growth rate increase by an average of 36%. Our templates are designed to catch and keep your customers’ attention and prompt action. From announcing a pre-sale to promoting exclusive offerings to highlighting best-selling products, our landing pages are super useful and effective. Best of all? You can set them up in a jiffy.

Illustration of a person standing on someone's shoulders while they hold an animal above them

Goal: Increase productivity.

As you give your marketing strategies a spring cleaning, you’re going to need to make the most of your time to keep up with all this new business. Mailchimp’s mobile app can help. Create campaigns on the go, analyze important data from your phone, and, most importantly, figure out how to improve—no matter where you are. Good thing, too, because it’s clear your business is going places.

Goal: Increase your sales.

Mailchimp automations are an ideal solution for getting the right message to the right customer at the right time—every time. Plus, using Mailchimp’s multi-channel marketing platform, you can combine automations with other features for added impact. San Francisco-based aromatherapists Frankie & Myrrh have done just that, finding major success by combining postcards with automations.

“In 1 week, Luis saw a conversion rate of 4.4% for the abandoned cartpostcards from the first campaign. Within 2 months, at least 3% of customers from the lookalike audience used the promo code from the postcard to make an online purchase.”

Goal: Drive traffic to your website or app.

As you get more customers, you’ll want to get organized. And when you use Mailchimp for customer relationship management (CRM), you’ll get a holistic view of your audience and the insights that come with it. Plus, our new audience dashboard is a fantastic way to connect, understand, and act on your contact data—all in one place. All of this means you’ll get better at sending the right messaging at the right moment. And that’s one of the best ways to drive more traffic to your brand.