How to Make Facebook’s Algorithm Change Work For You
Turn a crisis for other businesses into an opportunity for you
On January 11, 2018 Facebook announced a major change to its News Feed algorithm that will profoundly impact brands’ ability to reach people on Facebook through organic distribution. The change prioritizes interactions between friends and family over company-generated posts, meaning that content consumed directly from business pages on Facebook will shrink and content that is shared & talked about between friends will grow.
In particular, posts that generate “interactions” such as comments and shares will be weighted more heavily than post that generate just likes or reactions. In addition, posts with longer comments will be weighted more heavily than those with short ones.
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Reshift is a Toronto-based Internet marketing company that works with businesses and their advertising agencies to develop, implement and manage social, search and mobile campaigns that work in conjunction with traditional media advertising.