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Archive News from Digital Main Street

Why You Should Switch to an Instagram Business Account

Lucila Machado | August 14, 2017
Instagram recently started rolling out business profiles, and Constant Contact’s account was lucky enough to gain access to the new features last week.
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25 CRM Best Practices for Beginners

Darryl Julott | August 11, 2017
Customers are the most important part of any business. Given that customers are the single most important asset of a business, it’s important we look after them. Investing in a quality Customer Relationship Management (CRM) tool is essential for businesses wanting to improve customer relations.
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5 Actionable Google Analytics Reports to Improve Your Marketing Today

Darryl Julott | August 11, 2017

10 Disciplined Approaches to Google Analytics

Darryl Julott | August 11, 2017
We live in a world of digital data. We create it. We consume it. It’s everywhere. And it’s accumulating at an unprecedented pace. In fact, experts predict that we’ll be adding 50,000 gigabytes every single second by 2018.
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Advanced Google Analytics

Darryl Julott | August 11, 2017
Google Analytics affects everyone in search engine marketing (unless you use another analytics package!) but not everyone knows how to take full advantage of it. To take full advantage of it we have to share knowledge and that's what I'm here to do. I'll be sharing some great advanced segments, how to do multiple goal conversion tracking and the secret success behind cross domain tracking.
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How to stay afloat this peak season:

Lucila Machado | August 10, 2017
One of the biggest challenges associated with online retail is the seasonal surge in orders and the resulting staffing demands. But handling peak holiday shopping is less about merely beefing up your workforce and more about fine-tuning your overall operating systems, maintains fulfillment expert David Kang.
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A Guide to Social Media Platforms for Brick-and-Mortar Stores

Lucila Machado | July 31, 2017
Customers research a business online before even setting a foot in the store. Maintaining a positive image on social media, therefore, should be on top of every brick and mortar store owner interested in boosting sales and customer loyalty.But brick and mortar retailers often struggle to leverage social media platforms for their business.
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7 Social Media Templates to Save You Hours of Work

Lucila Machado | July 31, 2017
Whether it’s your first time running social media for a company, or you’re just looking to boost your online profile, social media templates will save you valuable time and effort.
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7 Traits of a Killer Website Homepage You Must Copy for Your Business

Lucila Machado | July 31, 2017
The most successful websites use sans-serif, primarily Open Sans, Helvetica and Arial. They are small and have a load time of no more than 1.36 seconds. These facts are based on a recent study to try to determine what goes into online business success.
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50 Free Marketing Tools Any Small Business Can Use

Lucila Machado | July 31, 2017
You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors.
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