Archive News from Digital Main Street
Steve’s Quality Meats and Deli combines old world experience with digital-savvy branding
Andrew Seale |
February
11,
2019
Inspired by the Danforth’s European roots, Steve’s Quality Meats and Deli takes an old school approach to custom cuts and classic Italian takeaway fare. But it’s their digital strategy that’s helped them connect with their community.
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Etobicoke Service Centre’s Bill Massis on his Sunday night review ritual
Andrew Seale |
December
04,
2018
Bill Massis discovered Google reviews three years ago during a website rebrand for his vacuum cleaner repair and sales business Etobicoke Service Centre. While he was hesitant at first, a study showing consumers view Google reviews the same way they see referrals from friends convinced him otherwise.
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Marlborough’s has found a way to beat Amazon at its own game
Andrew Seale |
October
09,
2018
As one of the longest standing businesses in the Bloor West Village area, Marlborough’s has become a symbol of Bloor West Village’s continuous innovation amidst the changing retail environment.
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Flexday’s mission to turn restaurants into beautiful co-working spaces
Andrew Seale |
August
08,
2018
With an eye on disrupting the commute, Toronto start-up Flexday is working with restaurants to transform them into fully-outfitted co-working space during the daytime hours and bring more business through the doors.
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Supercoffee uses digital footprint to entice out-of-towners to Mount Dennis neighbourhood
Andrew Seale |
June
06,
2018
Drawing from her filmmaking background, Supercoffee owner Cassandra Nicolaou treats her business like an ongoing production, constantly striving to find new ways to engage customers. Digital media has played a major role.
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The Petite Alternative puts sincerity at centre of digital strategy
Andrew Seale |
April
30,
2018
After 30 years in the fashion industry specializing in clothes for shorter women, The Petite Alternative shop owner Connie Gougos knows that staying relevant means reading the trends – whether that’s fashion itself or the way consumers are buying clothes.
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FloorPlay Socks Expands Retail Footprint
Digital Main Street |
April
13,
2018
Toronto-based retailer FloorPlay Socks has found a successful niche in a basic everyday item. The company sells socks – and only socks – and that narrow focus has helped FloorPlay stand out from its competitors and become an authority in the market.
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The Belgian Chocolate Shop combines traditional handcrafting with new school storytelling
Andrew Seale |
March
19,
2018
For the past 34 years, The Belgian Chocolate Shop has worked its way into the hearts of Toronto’s Beaches neighbourhood. Now it’s developing a digital strategy to grow beyond.
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Mastercard’s Masterpass tackles small business painpoints
Andrew Seale |
March
05,
2018
After a restaurant client identified pain points surrounding the time it took for clients to get and pay their bill, Mastercard developed Qkr, the pay-at-table app to streamline the process and help small businesses do what they do best without the hang up.
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Irish Design House brings old country artisanal wares to Toronto
Andrew Seale |
January
25,
2018
For the past three years Irish designer Sinéad Clarke, has been introducing Toronto’s Riverside neighbourhood to artisanal wares from back home through the Irish Design House and her own label FADA. Now, using a knowledge-base built through Digital Main Street, Clarke is taking a digital first approach to expanding across Canada and into the U.S.
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Recent Case Studies
Small Business Spotlight: Budget Camera
Published
March 27, 2026
Small Business Spotlight: Re:Move Wellness Consulting Inc.
Published
March 24, 2026
Small Business Spotlight: Hereward Farms
Published
March 13, 2026
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