Toronto Designer Bringing Luxury To Your Life
Owner of a fashion label, designer, illustrator, and now a luxury face scarf designer, are all experiences that Karn Goode can claim. This Toronto-based designer, with international expertise, is building a worldwide brand. Initially selling luxury scarves in 2015, and later introducing a clothing line to their label in 2016, Karn Goode’s main goal was to export to the U.S. and Europe as a wholesaler. That is, until COVID-19, where she has now decided to sell directly to consumers and looks forward to a bright future here at home in Canada.
“As a luxury designer about to be represented this coming season for Spring/Summer 2021 in Paris, I came home from fashion month to realize that my ambitions and dreams were at risk due to the COVID-19 pandemic. On my return flight home, I thought of a brand new product and quickly adapted my business to make fashionable silk face scarves to wear during the pandemic and for future travel. We are thrilled to introduce our new accessory to the world. It’s breathable, multi-layered, tightly woven, washable, reusable, includes a pocket for an extra filter and a wire nose frame to hold the scarf in place.”
The Karn Goode fashion label focuses on sustainability and holds a 4F standard for all of their pieces: Fit, Feel, Function, and Fiber. Karn Goode ensures that all of her pieces “feel luxurious and comfortable against the skin” while using fibers that are natural, recyclable, and biodegradable. In Karn’s words, “Amid all the changes in the fashion industry over the past nine months, we have adapted our business model to service directly to consumers. As a sustainable brand, we will be releasing our collections in small capsules. The first capsule will be available to order in limited editions on November 6, 2020. Each item will represent the brand’s 4F standard.”
Since coming back to Toronto, Karn Goode’s experience as a small business owner has been wonderful as she started selling immediately and continues to do so. Through the ShopHERE Program, Karn Goode was able to quickly get her products online, and realized, “I can have luxury clients right here at home and I am thrilled to start selling directly to them.” The designer shares this advice to all small businesses:
“Get your product or service online and adapt as quickly as possible in these times. It’s crucial and very important to get out there immediately. ShopHERE allows you to do just that and I wish well for my fellow Canadian entrepreneurs and urge them to do the same. Let’s stand strong as a country, we have so much talent here, let’s put it out there for the world to see.”
Karn Goode recommends that other entrepreneurs sign up for the ShopHERE Program, “My coordinator was fantastic and very helpful with questions pertaining to the completion of the site. He was a great advisor and it was a motivator having the site sessions to track the progress of my eCommerce store.” Since setting up her online store, Karn Goode has made relationships directly with her customers which she normally had missed out on during the wholesale process.
You can purchase Karn Goode’s luxury masks and face scarves, as well as their clothing capsule here. If you know or are a small business owner and would like to learn more about how to get your free e-commerce store setup you can click here.
Digital Main Street was created by the Toronto Association of Business Improvement Areas (TABIA) with direct support from the City of Toronto. DMS is also supported by a group of strategic business partners, including Google, Mastercard, Shopify, Meta, Intuit QuickBooks, Square, Lightspeed, Ebay and Canada Post.
A $7.45 million from the Province of Ontario brought together the Toronto Association of Business Improvement Areas, Communitech, Invest Ottawa and the Ontario Business Improvement Area Association to expand the Digital Main Street Platform in order to support more businesses going digital as a response to the impacts of COVID-19 in Northern Ontario.