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News

Celebrating Innovation and Advocacy: A Recap of the Inaugural Google Canada Business Summit

March 17, 2026

Celebrating Innovation and Advocacy: A Recap of the Inaugural Google Canada Business Summit

March 17, 2026

Over 70 business and community leaders from across Canada gathered in Toronto for the inaugural Google Canada Business Summit, hosted in partnership with Digital Main Street. The day spotlighted how AI is unlocking new opportunities for small businesses to streamline operations, elevate marketing, and reach more customers. It also reinforced a powerful message: small business voices are essential in shaping the future of our digital economy.
News

Top Digital Marketing Trends and Predictions for 2026

February 04, 2026

Top Digital Marketing Trends and Predictions for 2026

February 04, 2026

Explore the top digital marketing trends and predictions for 2026 from Google visionaries who can help you show up in the moments that matter.
News

Digital Economy Program Wrap-Up: Over 8,700 small businesses supported across Alberta

March 20, 2025

Digital Economy Program Wrap-Up: Over 8,700 small businesses supported across Alberta

March 20, 2025

Driving digital innovation and economic resilience for Alberta's small businesses
Tools

Digital Spring Cleaning Made Easy

Digital Spring Cleaning Made Easy

Grab your virtual broom and dustpan and give your online presence a fresh, spring start. Review these key activities and use the attached comprehensive Digital Spring Cleaning Checklist to set yourself up for success in this new season of warmth and new beginnings!
Tools

Building Better Customer Personas: A Guide to Deeper Audience Insights

Building Better Customer Personas: A Guide to Deeper Audience Insights

In this guide, we’ll walk you through how refining your customer personas can transform your marketing efforts, helping you connect with your audience on a more personal level and boost engagement, messaging, and sales.
Events

Refining Your Social Media Strategy: Elevate Your Next Campaign

Thursday, March 20

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Refining Your Social Media Strategy: Elevate Your Next Campaign

Date / Time
Thursday, March 20th, 2025 -
Thursday, Mar 20th, 2025
11:30 am - 12:30 pm
Where
Toronto, ON, Canada
News

The Future of (Local) Commerce: 2025 Edition

February 06, 2025

The Future of (Local) Commerce: 2025 Edition

February 06, 2025

Square has compiled one-of-a-kind consumer and business insights from the restaurant, beauty, and retail industries in their 2025 reports.
Tools

Modern E-Commerce Trends – Strategies for 2025 and Beyond

Modern E-Commerce Trends – Strategies for 2025 and Beyond

A new year is a fresh opportunity to set resolutions—both personally and professionally. Small business owners can use this new year’s motivation to create an improved version of their business by implementing 2025’s key trends to their strategies. Think – New Year, Fresh You.
Events

A Modern E-Commerce Plan – Planning for 2025 and Beyond

Tuesday, February 18

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A Modern E-Commerce Plan – Planning for 2025 and Beyond

Date / Time
Tuesday, February 18th, 2025 -
Tuesday, Feb 18th, 2025
11:30 am - 12:30 pm
Where
Toronto, ON, Canada
Events

Launch a Successful Social Media Campaign for Your Small Business

Thursday, February 27

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Launch a Successful Social Media Campaign for Your Small Business

Date / Time
Thursday, February 27th, 2025 -
Thursday, Feb 27th, 2025
11:30 am - 12:30 pm
Where
Toronto, ON, Canada
Tools

What Are Social Media Analytics and Why Do They Matter?

What Are Social Media Analytics and Why Do They Matter?

Social media isn’t just about pretty pictures and catchy captions—it’s a powerful tool that can either boost your business to new heights or leave you shouting into the void. But how do you know if your posts are actually making an impact? Enter social media analytics: the key to transforming guesswork into a winning strategy.
Tools

Holiday Season Marketing – Maximizing Quality Content For Small Businesses

Holiday Season Marketing – Maximizing Quality Content For Small Businesses

One of the most effective ways to reach your customers during the holiday season is through content marketing on social media. In this blog, we will be discussing how to make the most of your seasonal marketing by focusing on high-quality and holiday-specific content.
Events

Driving Digital Success: Strategies for Small Businesses to Succeed Online

Thursday, February 13

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Driving Digital Success: Strategies for Small Businesses to Succeed Online

Date / Time
Thursday, February 13th, 2025 -
Thursday, Feb 13th, 2025
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Driving Digital Success: Strategies for Small Businesses to Succeed Online

Thursday, January 09

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Driving Digital Success: Strategies for Small Businesses to Succeed Online

Date / Time
Thursday, January 9th, 2025 -
Thursday, Jan 9th, 2025
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Driving Digital Success: Strategies for Small Businesses to Succeed Online

Thursday, December 12

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Driving Digital Success: Strategies for Small Businesses to Succeed Online

Date / Time
Thursday, December 12th, 2024 -
Thursday, Dec 12th, 2024
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Driving Digital Success: Strategies for Small Businesses to Succeed Online

Thursday, November 14

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Driving Digital Success: Strategies for Small Businesses to Succeed Online

Date / Time
Thursday, November 14th, 2024 -
Thursday, Nov 14th, 2024
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Driving Digital Success: Strategies for Small Businesses to Succeed Online

Thursday, October 10

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Driving Digital Success: Strategies for Small Businesses to Succeed Online

Date / Time
Thursday, October 10th, 2024 -
Thursday, Oct 10th, 2024
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Driving Digital Success: Strategies for Small Businesses to Succeed Online

Thursday, September 12

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Driving Digital Success: Strategies for Small Businesses to Succeed Online

Date / Time
Thursday, September 12th, 2024 -
Thursday, Sep 12th, 2024
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
News

How brands, behavior and direct mail impact Gen Z and Millennials

July 17, 2024

How brands, behavior and direct mail impact Gen Z and Millennials

July 17, 2024

Digitally fluent, socially conscious, wildly demanding – Millennials (born 1981 to 1994) and Gen Z (born 1995 to 2004) have a lot more in common than they are willing to admit. So, it shouldn’t be a surprise that these 2 generations are re-shaping how marketing and advertising connect with consumers.
News

10 trends that could define ecommerce in 2024

June 11, 2024

10 trends that could define ecommerce in 2024

June 11, 2024

Delve into the topics and trends expected to dominate the e-commerce industry.
Tools

Unlocking Success: Setting the Foundation of Your Digital Strategy

Unlocking Success: Setting the Foundation of Your Digital Strategy

In the rapidly evolving world of e-commerce, digital strategies hold the key to unlocking success with limitless opportunities. As customers lean on digital platforms for their shopping needs businesses must continuously adapt and innovate to stay relevant and on top of trends. Digital strategies can include a wide range of goals from optimizing your website for maximum conversions to utilizing social media marketing.
Events

Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Thursday, May 23

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Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Date / Time
Thursday, May 23rd, 2024 -
Thursday, May 23rd, 2024
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Tools

Getting E-Commerce Ready: Building Your Brand

Getting E-Commerce Ready: Building Your Brand

In the ever-evolving small business landscape, establishing a strong and memorable brand is essential for success. Beyond logos and colour schemes, the heart of a brand lies in its narrative—the story it tells, the mission it upholds, and the deep understanding it has of its target audience.

In this blog post, we'll delve into the crucial components of effective branding: the importance of business brand stories, creating a mission and value statement, understanding buyer personas and demographics, and overall branding best practices.
Tools

Performance Talks: 2024 predictions and trends

Performance Talks: 2024 predictions and trends

News

Digital Transformations and E-Commerce Boosts

December 20, 2023

Digital Transformations and E-Commerce Boosts

December 20, 2023

Digital Main Street’s Year in Review
Events

Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Thursday, March 28

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Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Date / Time
Thursday, March 28th, 2024 -
Thursday, Mar 28th, 2024
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Thursday, February 29

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Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Date / Time
Thursday, February 29th, 2024 -
Thursday, Feb 29th, 2024
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Thursday, February 01

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Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Date / Time
Thursday, February 1st, 2024 -
Thursday, Feb 1st, 2024
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Thursday, March 14

Book Now

Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Date / Time
Thursday, March 14th, 2024 -
Thursday, Mar 14th, 2024
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Thursday, February 15

Book Now

Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Date / Time
Thursday, February 15th, 2024 -
Thursday, Feb 15th, 2024
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Thursday, August 24

Book Now

Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Date / Time
Thursday, August 24th, 2023 -
Thursday, Aug 24th, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Thursday, July 20

Book Now

Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure

Date / Time
Thursday, July 20th, 2023 -
Thursday, Jul 20th, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Thursday, July 27

Book Now

Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce

Date / Time
Thursday, July 27th, 2023 -
Thursday, Jul 27th, 2023
11:30 am - 12:30 pm
Where
Webinar - Online
Toronto, ON, Canada
Events

Web Presence 101 - Ensuring Your Foundation Is Set

Tuesday, November 16

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Web Presence 101 - Ensuring Your Foundation Is Set

Date / Time
Tuesday, November 16th, 2021 -
Tuesday, Nov 16th, 2021
10:00 am - 11:30 am
Where
Online Webinar
Toronto, ON, Canada
News

Small Businesses with Mighty Hearts

January 30, 2021

Small Businesses with Mighty Hearts

January 30, 2021

Tools

How to Optimize Your Menu for Takeout and Delivery

How to Optimize Your Menu for Takeout and Delivery

According to a recent study by Agri-Food Analytics Lab, almost half of all Canadians intend to order food online at least once a week after the pandemic.
Tools

How Some Businesses Are Adapting Their Product Offerings

How Some Businesses Are Adapting Their Product Offerings

Right now the world is trying to adapt and adjust to a new normal. The same goes for businesses and how customers shop and interact with them.
Events

Small Business Stories | Challenges, wins and going digital

Tuesday, October 13

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Small Business Stories | Challenges, wins and going digital

Date / Time
Tuesday, October 13th, 2020 -
Tuesday, Oct 13th, 2020
6:30 pm - 7:30 pm
Where
Online Webinar - access from anywhere
Digital Main Street, Spadina Avenue, Toronto, ON, Canada
Events

Small Business Stories | Challenges, wins and going digital

Saturday, September 19

Book Now

Small Business Stories | Challenges, wins and going digital

Date / Time
Saturday, September 19th, 2020 -
Saturday, Sep 19th, 2020
2:00 pm - 3:00 pm
Where
Online Webinar - access from anywhere
Toronto, ON, Canada
Tools

How to Build an Amazing IGTV Strategy (According to Instagram!)

How to Build an Amazing IGTV Strategy (According to Instagram!)

Want to build an amazing IGTV strategy for your business?

Video is the future of Instagram and a ton of brands are now creating long-form video content for IGTV to drive real business results.

IGTV is super-immersive, and (recently) really well connected to Instagram so it’s easy to align your Instagram audience with your IGTV content — if you haven’t already, it’s time to jump on board the trend!

We sat down with Jon Youshaei, Product Marketing Manager of IGTV from Instagram HQ to get his best tips on how to create a successful IGTV strategy! Here’s what we learned:
Tools

Three Ways to Safeguard Your Small to Mid-Sized Business

Three Ways to Safeguard Your Small to Mid-Sized Business

Tools

How to Convert Social Media Followers Into Paying Customers

How to Convert Social Media Followers Into Paying Customers

Tools

What is TikTok, Who Uses It, and Should You Care About It?

What is TikTok, Who Uses It, and Should You Care About It?

Tools

How to Send Effective Order Confirmation Emails [Examples + Template]

How to Send Effective Order Confirmation Emails [Examples + Template]

Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts. 
Tools

Platforms Like Visme Are Democratizing Design For Small Businesses Everywhere

Platforms Like Visme Are Democratizing Design For Small Businesses Everywhere

See how you can quickly and easily create beautiful Presentations, Infographics and other visual formats.
Tools

Receive a 12-Month Marketing Plan in Less Than 10 Minutes With the Help of This Free Generator

Receive a 12-Month Marketing Plan in Less Than 10 Minutes With the Help of This Free Generator

To succeed in the fast-paced, marketing world, you have to stay ahead of the game.
Tools

4 Steps to Finding a True Human Insight About Your Audience

4 Steps to Finding a True Human Insight About Your Audience

Tools

How to Create an Effective Landing Page

How to Create an Effective Landing Page

Tools

The Mailchimp Email Marketing Glossary

The Mailchimp Email Marketing Glossary

News

Future Proofing Your Business: Why Digital is The Way to Win in Canada

July 08, 2019

Future Proofing Your Business: Why Digital is The Way to Win in Canada

July 08, 2019

The opportunity is there for the taking — and there’s room for all businesses and retailers to thrive whether they’re traditional, pure play, or brand-focused.
Tools

How to Rank #1 in Google [New Step-by-Step Case Study]

How to Rank #1 in Google [New Step-by-Step Case Study]

Tools

Google My Business Adds More Branding Tools, Introduces Searchable @Shortnames

Google My Business Adds More Branding Tools, Introduces Searchable @Shortnames

Tools

How to Do SEO in a Competitive Industry When You Have No Money

How to Do SEO in a Competitive Industry When You Have No Money

Tools

13 Google My Business Optimization Tips To Rank Higher in 2019

13 Google My Business Optimization Tips To Rank Higher in 2019

Tools

Ready to take the lead with artificial intelligence? Good for you!

Ready to take the lead with artificial intelligence? Good for you!

Artificial intelligence. This fantastical concept of teaching computers to teach themselves has transitioned from sci-fi movie and TV screens to our business lives. But never mind the cool dramatizations. What does artificial intelligence really mean? And, realistically, how can you introduce it to your business to gain a competitive advantage?
Tools

How to Give Your Marketing Goals a Spring Cleaning ?

How to Give Your Marketing Goals a Spring Cleaning ?

Revisit your marketing strategies to grow your audience, increase productivity and sales, and drive traffic.
Tools

Harnessing Multichannel Marketing to Reach New People ?

Harnessing Multichannel Marketing to Reach New People ?

How 17th Street Athletic Club used multiple channels together to grow their audience and recruit new members.
Tools

What Chatbots Can Teach us About Being Human at Work ??

What Chatbots Can Teach us About Being Human at Work ??

Tools

Instagram Will Now Let You Buy Directly Through the App

Instagram Will Now Let You Buy Directly Through the App

When you find a product you love, you can now buy it without leaving the app.
Tools

How Canadians Are Embracing a Digital Marketplace

How Canadians Are Embracing a Digital Marketplace

62% of digitally advanced companies surveyed are more likely to have enjoyed high sales growth in the past three years. Lose the legacy technology & the old strategies entrenching them.
News

2019 Essential Global Data: Mobile, Internet, and Social Media Use

February 11, 2019

2019 Essential Global Data: Mobile, Internet, and Social Media Use

February 11, 2019

News

A Digital Transformation in Health

June 25, 2018

A Digital Transformation in Health

June 25, 2018

News

Digital transformation: Separating fact from fiction

November 09, 2017

Digital transformation: Separating fact from fiction

November 09, 2017

Considering a digital transformation? This post explains why small and medium-sized businesses should hurry up and modernize.

Ready to get started?

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