Archive News from Digital Main Street

Leveraging high speed networks and the proliferation of mobile devices, Bloor West Village and PeopleFlow have teamed up to track mobile movement, better understand who’s shopping in the area and figure out how to make the area more attractive to visitors.

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“When I did my pop up and I talked about the idea of opening a restaurant for six months on the second floor of a bar with no storefront,” he says. “50 years ago people only knew you by walking by your store looking in your window and figuring out who you were –now you can be cooking out of a backyard fire pit or wherever you want to be and still get your voice out to a targeted group of people that are going to want to come.”

Partners David Geldart and Mieke Geldart have taken their online LED lighting businesses and created a Parkdale-neighbourhood storefront to help educate customers on how the complex system works.

Case Study: How Fresh Collective uses Digital Tools to increase in-store sales

Case Study: How Social Media has helped this store sell globally

You can get t-shirts almost anywhere, it’s true. But a custom shirt…in five minutes?

Marketing begins with product design. Unless you have a truly unique product, it will be very hard to differentiate and gain brand traction, especially online.