How brands, behavior and direct mail impact Gen Z and Millennials
July 17, 2024
How brands, behavior and direct mail impact Gen Z and Millennials
July 17, 2024
Digitally fluent, socially conscious, wildly demanding – Millennials (born 1981 to 1994) and Gen Z (born 1995 to 2004) have a lot more in common than they are willing to admit. So, it shouldn’t be a surprise that these 2 generations are re-shaping how marketing and advertising connect with consumers.