A shorter holiday shopping season brings higher stakes. Make every connection count
August 15, 2024
A shorter holiday shopping season brings higher stakes. Make every connection count
August 15, 2024
This year, consumers are facing a condensed holiday shopping season and an abundance of choice. This calls for an updated marketing approach to holiday readiness that rethinks how to win every day, not just “peak days.”Small Businesses, Big Impact (Pt 1) : Understanding The Power of SEO for Business Growth and Success
Small Businesses, Big Impact (Pt 1) : Understanding The Power of SEO for Business Growth and Success
In today’s online landscape, where millions of websites compete for customer attention, Search Engine Optimization (SEO) stands as a key factor for small businesses looking to make their mark. In this blog, we will discuss the importance of SEO, the types of SEO and some examples of how they work, how to monitor and review performance and how you can use it to drive traffic to your online store.Google introduces new features to help merchants stand out this holiday season
November 27, 2023
Google introduces new features to help merchants stand out this holiday season
November 27, 2023
Merchants can now add a small business attribute, experiment with imagery in Product Studio, show more helpful business information and more.Holiday Shopping Insights: Connect early with deliberate shoppers
August 21, 2023
Holiday Shopping Insights: Connect early with deliberate shoppers
August 21, 2023
As early as May, some holiday shoppers are starting to plan their holiday purchases with intention. They’re balancing budgets, finalizing lists, and researching purchases. Connect early to convert these customers and multiply the number of peak shopping days in your season. AI can be used to identify and capture customer demand beyond the traditional “Cyber 5” shopping days.Your 2023 guide to driving profitability and reaching new customers with Google
Your 2023 guide to driving profitability and reaching new customers with Google
Google has gathered the latest global insights and tools you need to be nimble and adaptable, maintain your competitive edge, and stay profitable in an uncertain landscape.How Google AI levels the playing field for businesses of all sizes
July 11, 2023
How Google AI levels the playing field for businesses of all sizes
July 11, 2023
Through these AI-driven solutions, Google is helping small businesses stay competitive with the most sophisticated advertisers, levelling the playing field and helping customers of all sizes to drive business growth in three key ways.Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Thursday, August 17
Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Thursday, August 03
Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce
Thursday, August 24
Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce
New tools to help small businesses connect with online shoppers
June 12, 2023
New tools to help small businesses connect with online shoppers
June 12, 2023
Hosted on Google's new and simplified Merchant Center, Product Studio will help businesses create product imagery using generative AI.Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Thursday, August 17
Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce
Thursday, August 10
Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce
Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Thursday, June 22
Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce
Thursday, June 29
Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce
Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce
Thursday, June 15
Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce
Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Thursday, May 25
Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Thursday, May 11
Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Thursday, April 27
Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce
Thursday, May 18
Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce
Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce
Thursday, May 04
Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce
Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Thursday, April 13
Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, March 23
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, March 16
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, March 30
Free Ontario Program: How An Online Store Can Boost Your Business
Your 2022 guide to drive retail sales and reach new customers with Google this holiday season
November 16, 2022
Your 2022 guide to drive retail sales and reach new customers with Google this holiday season
November 16, 2022
Whether you’re looking to optimize your existing marketing mix or make a game plan for the holiday season, this guide has you covered.Here’s what you should know about 3 shopper behaviour trends driving this year’s holiday season
December 02, 2019
Here’s what you should know about 3 shopper behaviour trends driving this year’s holiday season
December 02, 2019
Future Proofing Your Business: Why Digital is The Way to Win in Canada
July 08, 2019
Future Proofing Your Business: Why Digital is The Way to Win in Canada
July 08, 2019
The opportunity is there for the taking — and there’s room for all businesses and retailers to thrive whether they’re traditional, pure play, or brand-focused.Google Maps Launches Augmented Reality!
February 12, 2019
Google Maps Launches Augmented Reality!
February 12, 2019
Want to deliver great customer experiences? Here’s what not to do
August 22, 2018
Want to deliver great customer experiences? Here’s what not to do
August 22, 2018
SEO Tips That Will Push You To Google's Top 10
SEO Tips That Will Push You To Google's Top 10
If you are looking for a bunch of SEO tips that really work, you are at the right place. Of course, the whole SEO optimization process includes much more steps than we can cover in one article without overwhelming you.ICYMI in March: here’s what happened in G Suite
ICYMI in March: here’s what happened in G Suite
In March, we announced a slew of security updates to Google Cloud, including enhancements to G Suite. In a nutshell, G Suite companies can now use advanced configurations to help fend off phishing scams.What to expect in 2018: 4 marketing leaders explain
March 15, 2018
What to expect in 2018: 4 marketing leaders explain
March 15, 2018
Mobile is rewriting the rules and consumer expectations are higher than ever. We spoke with four marketing leaders from major brands and agencies to learn what they expect to transpire in 2018. And we dug into how they’ll be tapping into new trends and technologies to help their brands succeed. Find out what they’re focusing on in 2018.How to Optimize Your Google My Business Listing
How to Optimize Your Google My Business Listing
An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google and include basic information about their company, like their address, phone number, business hours and types of payments accepted.Marketing across Canada’s multicultural landscape? New research from MediaCom Canada reveals what you need to know
January 02, 2018
Marketing across Canada’s multicultural landscape? New research from MediaCom Canada reveals what you need to know
January 02, 2018
Opportunities to reach Canada’s expanding audience of culturally diverse consumers are on the rise. Here, Aarti Bhaskaran, Head, Business Insights and Analytics at MediaCom Canada, shares her perspective on how marketers can effectively connect with these consumers.Local businesses bring in new customers with Posts on Google
December 28, 2017
Local businesses bring in new customers with Posts on Google
December 28, 2017
Seven out of ten customers visit a business or make a purchase based on info they found online (1). With Posts on Google, businesses can share these timely updates right where people find your business on Search and Maps.Ask a researcher: Why shoppers are turning to search for ideas and inspiration
December 08, 2017
Ask a researcher: Why shoppers are turning to search for ideas and inspiration
December 08, 2017
Search has long been a powerful tool for the information-hungry shopper. But shopping behavior is evolving as browsing and discovery moves onlineAre you worth it? Your customer wants to know
December 05, 2017
Are you worth it? Your customer wants to know
December 05, 2017
People are using search to avoid making the wrong choice. Marketers should pay attention to the new ways people are conducting research, writes Google’s VP of Marketing for the Americas Lisa Gevelber.Canadian retailers: Are you realizing the full value of your online advertising?
August 30, 2017
Canadian retailers: Are you realizing the full value of your online advertising?
August 30, 2017
Today, 77% of in-store purchases are influenced by digital. That raises the question, “What’s the offline value of an online ad?” Here, we look at how one of Canada’s leading retailers uncovered the answer by using store visit conversion data to understand the omnichannel impact of its digital ads.10 Disciplined Approaches to Google Analytics
10 Disciplined Approaches to Google Analytics
We live in a world of digital data. We create it. We consume it. It’s everywhere. And it’s accumulating at an unprecedented pace. In fact, experts predict that we’ll be adding 50,000 gigabytes every single second by 2018.Advanced Google Analytics
Advanced Google Analytics
Google Analytics affects everyone in search engine marketing (unless you use another analytics package!) but not everyone knows how to take full advantage of it. To take full advantage of it we have to share knowledge and that's what I'm here to do. I'll be sharing some great advanced segments, how to do multiple goal conversion tracking and the secret success behind cross domain tracking.Mobile Has Changed Search Intent and How People Get Things Done: New Consumer Behavior Data
July 17, 2017
Mobile Has Changed Search Intent and How People Get Things Done: New Consumer Behavior Data
July 17, 2017
In moments where people need to know, go, do, and buy, relying on our phones has become second nature. Google's VP of marketing, Lisa Gevelber, shares new research that quantifies how people use digital to make decisions and take action in their daily lives.Three Ways Mobile Is Changing Canadians' Expectations
July 03, 2017
Three Ways Mobile Is Changing Canadians' Expectations
July 03, 2017
At this point, most Canadian brands have some presence on mobile. But it's not enough. Consumer expectations are higher than ever—and the sky's the limit for brands that can raise their game and provide delightful experiences in people’s moments of need.
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