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Unlocking Success: Setting the Foundation of Your Digital Strategy

In the rapidly evolving world of e-commerce, digital strategies hold the key to unlocking success with limitless opportunities. As customers lean on digital platforms for their shopping needs businesses must continuously adapt and innovate to stay relevant and on top of trends. Digital strategies can include a wide range of goals from optimizing your website for maximum conversions to utilizing social media marketing.

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How Google AI levels the playing field for businesses of all sizes

July 11, 2023

How Google AI levels the playing field for businesses of all sizes

July 11, 2023

Through these AI-driven solutions, Google is helping small businesses stay competitive with the most sophisticated advertisers, levelling the playing field and helping customers of all sizes to drive business growth in three key ways.

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Promote Upcoming Launches And Reach More People With New Instagram Ads

March 27, 2023

Promote Upcoming Launches And Reach More People With New Instagram Ads

March 27, 2023

People come to Instagram to discover new brands, products or upcoming events. Instagram has introduced two new ad products that give businesses more ways to get discovered and form meaningful connections – Reminder ads and ads in search results.

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SMS Marketing Guide For A Small Business

According to Statista, the number of smartphone users in Canada in 2021 is 31.88 million and is forecasted to reach 33 million in 2024. Meaning, if you want to reach a lot of people quickly to advertise your small business, the versatility of SMS marketing has good odds to work for you.

With these numbers in mind, check out this guide to SMS marketing below to help you get started using this growing avenue of text message marketing.

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How to Create a Killer Marketing Strategy

Marketing is about more than increasing sales: It’s also about establishing relationships and building your brand. While word-of-mouth is a tried and trusted way to attract new customers, getting your business noticed by potential clients often requires more than a good product, great service and positive reviews. A killer marketing strategy can take your sales from mediocre to miraculous.

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What is TikTok, Who Uses It, and Should You Care About It?

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DYK: Most Brands Start Planning For the Holiday Season In The Summer? 🌴

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Marketing Tips for Small Business: The Definitive Guide!

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The No-Brainer’s Guide to Call to Action

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Email Newsletter Design Tips That Turn Subscribers Into Customers

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13 Google My Business Optimization Tips To Rank Higher in 2019

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10 of the Best Marketing Techniques for 2019

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5 Marketing Channels to Focus On In 2019

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58 Powerful Video Marketing Statistics for 2018

Just as the Tyrannosaurus Rex ruled the Cretaceous Period, video rules the digital marketing landscape of today.

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The No-Brainer’s Guide to Call-to-Actions

Do you remember when you subscribed to an unplanned product and service?

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Five easy ways to improve your website’s UX

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GDPR and Microsoft 365 - Streamline your path to compliance

June 18, 2018

GDPR and Microsoft 365 - Streamline your path to compliance

June 18, 2018

GDPR IS NOW IN EFFECT. Assess and manage compliance risk. Discover the benefits of infrastructure and solutions utilizing integrated compliance controls that enable you to quickly assess and respond to your organization’s compliance risks on an ongoing basis. Streamline processes. Make reporting easier using built-in, audit-ready tools. Protect personal data. Adopt compliance requirements across three areas: identity and access management, information protection, and threat protection. Protect your customers' privacy—and achieve GDPR compliance with Microsoft 365.

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Shoppers Psychology Online and Offline (Infographic)

Attention shoppers! How many times have you tried browsing for the perfect product but had to settle for a decent value purchase? Have you ever wished you knew how your mind works when it comes to determining whether a purchase has a good price-quality ratio or not?

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What to expect in 2018: 4 marketing leaders explain

March 15, 2018

What to expect in 2018: 4 marketing leaders explain

March 15, 2018

Mobile is rewriting the rules and consumer expectations are higher than ever. We spoke with four marketing leaders from major brands and agencies to learn what they expect to transpire in 2018. And we dug into how they’ll be tapping into new trends and technologies to help their brands succeed. Find out what they’re focusing on in 2018.

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How to Boost Brand Identity with Unique Blog Content

When you’re writing SEO content, or order a blog to be written for you from a content writing service, what outside outside information about your business do you consider?

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Flyer marketing: 4 tips to make a high performer soar further

November 23, 2017

Flyer marketing: 4 tips to make a high performer soar further

November 23, 2017

It's just over two decades since AT&T debuted the world's first banner ad on a website – with a whopping 44 per cent click through rate! In 2005 Facebook launched its first ad and businesses were thrust into the now integral world of social media marketing.

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4 Tips for Spot-on Hyperlocal Marketing

Hyperlocal targeting displays your marketing where people live, work and play. It shines a spotlight on how well you fit their needs – and how conveniently you’ll meet them. It should highlight your unique value proposition at just the right moment in the buying journey to drive in-store and online sales.

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Six quick ways to boost your brand

Affordable, attention-getting ideas to help get your company noticed

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This holiday season's marketing checklist and tips for retailers

Four of the year's biggest shopping events - Cyber Week, Halloween, Christmas lead-in and Boxing Day - are packed into its final quarter. The season offers both profitable opportunities and challenges to time-crunched merchants.

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Planning your direct mail campaign in six simple steps

September 05, 2017

Planning your direct mail campaign in six simple steps

September 05, 2017

Small businesses have a variety of options to promote their products and services, and many are re-discovering the affordability and effectiveness of reaching markets through direct mail marketing

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A Guide to Social Media Platforms for Brick-and-Mortar Stores

Customers research a business online before even setting a foot in the store. Maintaining a positive image on social media, therefore, should be on top of every brick and mortar store owner interested in boosting sales and customer loyalty.But brick and mortar retailers often struggle to leverage social media platforms for their business.

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50 Free Marketing Tools Any Small Business Can Use

You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors.

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The Best Days and Times to Send Your Email

Here are some tips to help you boost your email marketing efforts.

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Looking to attract the Canadian millennial shopper? Get to know them first.

April 27, 2017

Looking to attract the Canadian millennial shopper? Get to know them first.

April 27, 2017

Nearly every retailer today is making millennials — the first truly digital generation born between 1982 and 2000 — their priority, working hard to understand what interests, drives and delights this influential group.

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Digital Main Street is Hiring - Submit Your Resume Today

April 05, 2017

Digital Main Street is Hiring - Submit Your Resume Today

April 05, 2017

Digital Main Street is a program developed in partnership by the City of Toronto and the Toronto Association of Business Improvement Areas (TABIA).

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Check Out April Events at Rogers Small Business Centres

March 28, 2017

Check Out April Events at Rogers Small Business Centres

March 28, 2017

Learn directly from productivity experts as they reveal the tools they are using to edge out their competition, and drive their businesses forward.

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City of Toronto Launches Digital Main Street Lab

September 22, 2016

City of Toronto Launches Digital Main Street Lab

September 22, 2016

City of Toronto launches the DMS Lab – a new retail tech incubator focused on piloting retail tech with main street businesses.

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