Archive News from Digital Main Street

Achieve more together

The subject line of any sales email is your calling card, equivalent to a knock on the digital doorstep of a total stranger. The amount of time you spend perfecting the body of your message will be pointless if you can't get someone to open that door for you.

When you’re writing SEO content, or order a blog to be written for you from a content writing service, what outside outside information about your business do you consider?

Establish your target market, locate their hangouts and get involved!

On January 11, 2018 Facebook announced a major change to its News Feed algorithm that will profoundly impact brands’ ability to reach people on Facebook through organic distribution. The change prioritizes interactions between friends and family over company-generated posts, meaning that content consumed directly from business pages on Facebook will shrink and content that is shared & talked about between friends will grow.

Keeping your customers’ personal information secure is critical in earning and keeping their trust, and protecting your business from a costly data breach. Don’t repeat the mistakes too many businesses make.

Accepting card payments is safe, simple and secure. While some fraudsters may try to take advantage of small businesses because they think they are easier targets, you can protect yourself with prevention, prediction, detection and resolution.

An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google and include basic information about their company, like their address, phone number, business hours and types of payments accepted.

A little extra training can lead to significant business results

Your time is valuable, especially when you're a small business owner. If you haven't embraced the tech revolution, it's time to get onboard. These 10 time-saving apps will help you with communication, organization, accounting, and daily business tasks.