Holiday Season Marketing – Maximizing Quality Content For Small Businesses
Holiday Season Marketing – Maximizing Quality Content For Small Businesses
One of the most effective ways to reach your customers during the holiday season is through content marketing on social media. In this blog, we will be discussing how to make the most of your seasonal marketing by focusing on high-quality and holiday-specific content.Driving Digital Success: Strategies for Small Businesses to Succeed Online
Thursday, February 13
Driving Digital Success: Strategies for Small Businesses to Succeed Online
Driving Digital Success: Strategies for Small Businesses to Succeed Online
Thursday, January 09
Driving Digital Success: Strategies for Small Businesses to Succeed Online
Turning Transactions into Relationships
Turning Transactions into Relationships
Building strong customer relationships is the foundation of any successful business. A relationship with a customer can take many forms, and often, consumer and business relationships tend to be defined as transactional. In this blog, we want to highlight the importance of turning transactional relationships into longstanding communal relationships and how small businesses can leverage their size to facilitate this transition with their customers.The Importance of Paid Advertising in a Digital Space
Tuesday, November 19
The Importance of Paid Advertising in a Digital Space
The Importance of Paid Advertising in a Digital Space
Tuesday, October 08
The Importance of Paid Advertising in a Digital Space
How brands, behavior and direct mail impact Gen Z and Millennials
July 17, 2024
How brands, behavior and direct mail impact Gen Z and Millennials
July 17, 2024
Digitally fluent, socially conscious, wildly demanding – Millennials (born 1981 to 1994) and Gen Z (born 1995 to 2004) have a lot more in common than they are willing to admit. So, it shouldn’t be a surprise that these 2 generations are re-shaping how marketing and advertising connect with consumers.Master Effective Customer Outreach with Email Marketing (Pt 1)
Master Effective Customer Outreach with Email Marketing (Pt 1)
So, you've probably heard a ton about email marketing, right? Maybe you're even subscribed to a few newsletters yourself. But have you ever wondered how to get started with email marketing for your own business? Don't worry, I’ve got you covered. In Part 1 of this blog, I'll provide a full introduction to email marketing, in a way that makes sense, gets you excited to hit “send”, and gets your customers looking forward to receiving your emails.The Importance of Paid Advertising in a Digital Space
Tuesday, August 27
The Importance of Paid Advertising in a Digital Space
The Importance of Paid Advertising in a Digital Space
Tuesday, July 16
The Importance of Paid Advertising in a Digital Space
The Importance of Paid Advertising in a Digital Space
Tuesday, June 04
The Importance of Paid Advertising in a Digital Space
Unlocking Success: Setting the Foundation of Your Digital Strategy
Unlocking Success: Setting the Foundation of Your Digital Strategy
In the rapidly evolving world of e-commerce, digital strategies hold the key to unlocking success with limitless opportunities. As customers lean on digital platforms for their shopping needs businesses must continuously adapt and innovate to stay relevant and on top of trends. Digital strategies can include a wide range of goals from optimizing your website for maximum conversions to utilizing social media marketing.Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce
Thursday, January 18
Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce
The Importance of Paid Advertising in a Digital Space
Tuesday, March 12
The Importance of Paid Advertising in a Digital Space
The Importance of Paid Advertising in a Digital Space
Tuesday, January 30
The Importance of Paid Advertising in a Digital Space
Holiday Shopping Insights: Connect early with deliberate shoppers
August 21, 2023
Holiday Shopping Insights: Connect early with deliberate shoppers
August 21, 2023
As early as May, some holiday shoppers are starting to plan their holiday purchases with intention. They’re balancing budgets, finalizing lists, and researching purchases. Connect early to convert these customers and multiply the number of peak shopping days in your season. AI can be used to identify and capture customer demand beyond the traditional “Cyber 5” shopping days.How Google AI levels the playing field for businesses of all sizes
July 11, 2023
How Google AI levels the playing field for businesses of all sizes
July 11, 2023
Through these AI-driven solutions, Google is helping small businesses stay competitive with the most sophisticated advertisers, levelling the playing field and helping customers of all sizes to drive business growth in three key ways.Boost Your Business with Meta’s Marketing Power
Thursday, July 27
Boost Your Business with Meta’s Marketing Power
Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Thursday, July 20
Steppingstones of E-Commerce: Part 2 – Modernizing Your E-Commerce (Digital) Infrastructure
Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce
Thursday, July 13
Steppingstones of E-Commerce: Part 1 – Expanding into E-Commerce
Social Media for Your Business
Tuesday, November 07
Social Media for Your Business
Social Media for Your Business
Tuesday, September 26
Social Media for Your Business
Social Media for Your Business
Tuesday, August 15
Social Media for Your Business
Social Media for Your Business
Tuesday, July 04
Social Media for Your Business
Social Media for Your Business
Tuesday, May 23
Social Media for Your Business
Promote Upcoming Launches And Reach More People With New Instagram Ads
March 27, 2023
Promote Upcoming Launches And Reach More People With New Instagram Ads
March 27, 2023
People come to Instagram to discover new brands, products or upcoming events. Instagram has introduced two new ad products that give businesses more ways to get discovered and form meaningful connections – Reminder ads and ads in search results.20 Steps to Increase your Valentine's Day Sales
20 Steps to Increase your Valentine's Day Sales
Since the day of hearts is upon us, we thought it’s high time to remind merchants about the things they can do to spread the love. You don’t have to be in the flowers or gifts industry to show your V-Day spirit.How to Start an E-Commerce Business
January 26, 2023
How to Start an E-Commerce Business
January 26, 2023
E-commerce businesses are more popular than ever. Customers prefer the convenience and selection provided by online shopping, and the pandemic has pushed even more people to shop online.The Importance of Paid Advertising in a Digital Space
Tuesday, November 28
The Importance of Paid Advertising in a Digital Space
The Importance of Paid Advertising in a Digital Space
Tuesday, October 17
The Importance of Paid Advertising in a Digital Space
The Importance of Paid Advertising in a Digital Space
Tuesday, September 05
The Importance of Paid Advertising in a Digital Space
The Importance of Paid Advertising in a Digital Space
Tuesday, July 25
The Importance of Paid Advertising in a Digital Space
The Importance of Paid Advertising in a Digital Space
Tuesday, June 13
The Importance of Paid Advertising in a Digital Space
The Importance of Paid Advertising in a Digital Space
Tuesday, May 02
The Importance of Paid Advertising in a Digital Space
The Importance of Paid Advertising in a Digital Space
Tuesday, March 21
The Importance of Paid Advertising in a Digital Space
The Importance of Paid Advertising in a Digital Space
Tuesday, February 07
The Importance of Paid Advertising in a Digital Space
Web Presence 101 - Ensuring Your Foundation is Set
Tuesday, October 31
Web Presence 101 - Ensuring Your Foundation is Set
Web Presence 101 - Ensuring Your Foundation is Set
Tuesday, September 19
Web Presence 101 - Ensuring Your Foundation is Set
Web Presence 101 - Ensuring Your Foundation is Set
Tuesday, August 08
Web Presence 101 - Ensuring Your Foundation is Set
Web Presence 101 - Ensuring Your Foundation is Set
Tuesday, June 27
Web Presence 101 - Ensuring Your Foundation is Set
Web Presence 101 - Ensuring Your Foundation is Set
Tuesday, May 16
Web Presence 101 - Ensuring Your Foundation is Set
Web Presence 101 - Ensuring Your Foundation is Set
Tuesday, April 04
Web Presence 101 - Ensuring Your Foundation is Set
Web Presence 101 - Ensuring Your Foundation is Set
Tuesday, February 21
Web Presence 101 - Ensuring Your Foundation is Set
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, December 22
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, December 15
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, December 08
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, December 01
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, November 24
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, November 17
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, November 10
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, November 03
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, October 27
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, October 20
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, September 22
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, September 15
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, September 08
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, September 01
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, August 25
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, August 18
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, October 13
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, October 06
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, September 29
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, August 11
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, August 04
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, July 28
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, July 21
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, June 23
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, July 14
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, July 07
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, June 30
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, June 16
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, June 09
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, June 02
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, May 26
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, May 19
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, May 12
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, March 10
Free Ontario Program: How An Online Store Can Boost Your Business
Free Alberta Program: How An Online Store Can Boost Your Business
Wednesday, June 01
Free Alberta Program: How An Online Store Can Boost Your Business
Free Alberta Program: How An Online Store Can Boost Your Business
Wednesday, May 04
Free Alberta Program: How An Online Store Can Boost Your Business
Free Alberta Program: How An Online Store Can Boost Your Business
Wednesday, April 20
Free Alberta Program: How An Online Store Can Boost Your Business
Free Alberta Program: How An Online Store Can Boost Your Business
Wednesday, April 06
Free Alberta Program: How An Online Store Can Boost Your Business
Free Alberta Program: How An Online Store Can Boost Your Business
Wednesday, March 23
Free Alberta Program: How An Online Store Can Boost Your Business
Free Alberta Program: How An Online Store Can Boost Your Business
Wednesday, March 09
Free Alberta Program: How An Online Store Can Boost Your Business
Free Alberta Program: How An Online Store Can Boost Your Business
Wednesday, February 23
Free Alberta Program: How An Online Store Can Boost Your Business
How An Online Store Can Boost Your Business: Free Alberta Program
Wednesday, February 16
How An Online Store Can Boost Your Business: Free Alberta Program
How An Online Store Can Boost Your Business: Free Alberta Program
Wednesday, February 09
How An Online Store Can Boost Your Business: Free Alberta Program
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, May 05
Free Ontario Program: How An Online Store Can Boost Your Business
Free Ontario Program: How An Online Store Can Boost Your Business
Thursday, March 03
Free Ontario Program: How An Online Store Can Boost Your Business
How An Online Store Can Boost Your Business: Free Ontario Program
Thursday, February 24
How An Online Store Can Boost Your Business: Free Ontario Program
How An Online Store Can Boost Your Business: Free Ontario Program
Thursday, February 17
How An Online Store Can Boost Your Business: Free Ontario Program
How An Online Store Can Boost Your Business: Free Ontario Program
Thursday, February 10
How An Online Store Can Boost Your Business: Free Ontario Program
How An Online Store Can Boost Your Business: Free Ontario Program
Thursday, February 03
How An Online Store Can Boost Your Business: Free Ontario Program
How An Online Store Can Boost Your Business: Free Ontario Program
Thursday, January 27
How An Online Store Can Boost Your Business: Free Ontario Program
How An Online Store Can Boost Your Business: Free Ontario Program
Thursday, January 20
How An Online Store Can Boost Your Business: Free Ontario Program
How An Online Store Can Boost Your Business: Free Ontario Program
Thursday, January 13
How An Online Store Can Boost Your Business: Free Ontario Program
How An Online Store Can Boost Your Business: Free Ontario Program
Thursday, January 06
How An Online Store Can Boost Your Business: Free Ontario Program
How An Online Store Can Boost Your Business: Free Ontario Program
Thursday, December 16
How An Online Store Can Boost Your Business: Free Ontario Program
How An Online Store Can Boost Your Business: Free Ontario Program
Thursday, December 09
How An Online Store Can Boost Your Business: Free Ontario Program
How An Online Store Can Boost Your Business: Free Ontario Program
Thursday, December 09
How An Online Store Can Boost Your Business: Free Ontario Program
How An Online Store Can Boost Your Business: Free Ontario Program
Thursday, December 02
How An Online Store Can Boost Your Business: Free Ontario Program
How An Online Store Can Boost Your Business: Free Ontario Program
Thursday, November 25
How An Online Store Can Boost Your Business: Free Ontario Program
How An Online Store Can Boost Your Business: Free Ontario Program
Thursday, November 18
How An Online Store Can Boost Your Business: Free Ontario Program
How An Online Store Can Boost Your Business: Free Ontario Program
Thursday, November 11
How An Online Store Can Boost Your Business: Free Ontario Program
How An Online Store Can Boost Your Business: Free Ontario Program
Thursday, November 04
How An Online Store Can Boost Your Business: Free Ontario Program
How An Online Store Can Boost Your Business: Free Ontario Program
Thursday, October 28
How An Online Store Can Boost Your Business: Free Ontario Program
Social Media for Your Business
Tuesday, May 04
Social Media for Your Business
Why Your Business Needs An Online Store - ShopHERE powered by Google
Thursday, September 17
Why Your Business Needs An Online Store - ShopHERE powered by Google
Why Your Business Needs An Online Store - ShopHERE powered by Google
Thursday, September 03
Why Your Business Needs An Online Store - ShopHERE powered by Google
Why Your Business Needs An Online Store - ShopHERE powered by Google
Thursday, August 20
Why Your Business Needs An Online Store - ShopHERE powered by Google
Why Your Business Needs An Online Store - ShopHERE powered by Google
Thursday, November 19
Why Your Business Needs An Online Store - ShopHERE powered by Google
Why Your Business Needs An Online Store - ShopHERE powered by Google
Thursday, November 12
Why Your Business Needs An Online Store - ShopHERE powered by Google
Why Your Business Needs An Online Store - ShopHERE powered by Google
Thursday, November 05
Why Your Business Needs An Online Store - ShopHERE powered by Google
Why Your Business Needs An Online Store - ShopHERE powered by Google
Thursday, October 29
Why Your Business Needs An Online Store - ShopHERE powered by Google
Why Your Business Needs An Online Store - ShopHERE powered by Google
Thursday, October 22
Why Your Business Needs An Online Store - ShopHERE powered by Google
Why Your Business Needs An Online Store - ShopHERE powered by Google
Thursday, October 15
Why Your Business Needs An Online Store - ShopHERE powered by Google
Why Your Business Needs An Online Store - ShopHERE powered by Google
Thursday, October 08
Why Your Business Needs An Online Store - ShopHERE powered by Google
Why Your Business Needs An Online Store - ShopHERE powered by Google
Thursday, November 26
Why Your Business Needs An Online Store - ShopHERE powered by Google
Why Your Business Needs An Online Store - ShopHERE powered by Google
Thursday, October 01
Why Your Business Needs An Online Store - ShopHERE powered by Google
Why Your Business Needs An Online Store - ShopHERE powered by Google
Thursday, September 24
Why Your Business Needs An Online Store - ShopHERE powered by Google
Why Your Business Needs An Online Store - ShopHERE powered by Google
Thursday, September 10
Why Your Business Needs An Online Store - ShopHERE powered by Google
Why Your Business Needs An Online Store - ShopHERE powered by Google
Thursday, August 27
Why Your Business Needs An Online Store - ShopHERE powered by Google
Why Your Business Needs An Online Store - ShopHERE powered by Google
Thursday, August 13
Why Your Business Needs An Online Store - ShopHERE powered by Google
Why Your Business Needs An Online Store - ShopHERE powered by Google
Thursday, August 06
Why Your Business Needs An Online Store - ShopHERE powered by Google
Why Your Business Needs An Online Store - ShopHERE powered by Google
Thursday, July 30
Why Your Business Needs An Online Store - ShopHERE powered by Google
Why Your Business Needs An Online Store - ShopHERE powered by Google
Thursday, July 23
Why Your Business Needs An Online Store - ShopHERE powered by Google
Email Marketing Boot Camp - March 3
Tuesday, March 03
Email Marketing Boot Camp - March 3
Social Media Boot Camp Webinar - Dec 10
Tuesday, December 10
Social Media Boot Camp Webinar - Dec 10
How to Build an Amazing IGTV Strategy (According to Instagram!)
How to Build an Amazing IGTV Strategy (According to Instagram!)
Want to build an amazing IGTV strategy for your business?Independent Retailers in Canada Struggle for Survival
August 22, 2019
Independent Retailers in Canada Struggle for Survival
August 22, 2019
Web Presence Boot Camp Webinar - Oct 16
Wednesday, October 16
Web Presence Boot Camp Webinar - Oct 16
Website Building for Beginners Boot Camp Webinar - Nov 4
Monday, November 04
Website Building for Beginners Boot Camp Webinar - Nov 4
Website Building for Beginners Boot Camp - August 27
Tuesday, August 27
Website Building for Beginners Boot Camp - August 27
Website Building for Beginners Boot Camp - Oct 8
Tuesday, October 08
Website Building for Beginners Boot Camp - Oct 8
Web Presence Boot Camp Webinar - Oct 16
Wednesday, October 16
Web Presence Boot Camp Webinar - Oct 16
Web Presence Boot Camp - Dec 5
Thursday, December 05
Web Presence Boot Camp - Dec 5
Social Media Boot Camp Webinar - Oct 31
Thursday, October 31
Social Media Boot Camp Webinar - Oct 31
Social Media Boot Camp - Nov 22
Friday, November 22
Social Media Boot Camp - Nov 22
Digital Marketing Survival Guide during Slow Summer Months
August 14, 2018
Digital Marketing Survival Guide during Slow Summer Months
August 14, 2018
You want business to continue as usual during summer, but it’s bound to get a bit slower. All eyes are turned to enjoying the sun and snagging the best vacation destinations, your employees are taking their paid leaves, and your partners and major clients are going to be unavailable at some point. But don’t worry, because you can use the slow summer months to your advantage.Microsoft Presents: Digitizing Retail, a Technology Checklist
July 23, 2018
Microsoft Presents: Digitizing Retail, a Technology Checklist
July 23, 2018
If you run a retail business—like a storefront or shop—this guest post from Microsoft is for you! It identifies some of the activities and technologies that can digitally transform your business to help improve sales, margins, marketing, and more.Connected Consumer Study: Digital assistants and the future of emerging technology in Canada
July 10, 2018
Connected Consumer Study: Digital assistants and the future of emerging technology in Canada
July 10, 2018
Mastering your SMB’s digital strategy
June 26, 2018
Mastering your SMB’s digital strategy
June 26, 2018
Find out what the components are of a comprehensive and in-depth digital strategy that will make you a leader in digital marketingSmall business efficiencies: the need to go digital
June 21, 2018
Small business efficiencies: the need to go digital
June 21, 2018
Automated processes can take your business to the next level and increase revenueThe Modern Retailer’s guide to free Microsoft resources in Canada
March 27, 2018
The Modern Retailer’s guide to free Microsoft resources in Canada
March 27, 2018
Welcome to the Modern Retailer’s guide to free Microsoft resources in Canada. You’ll find links to the latest free ebooks, software trials, inspiring videos, success stories, and useful links—here, all on a single page! Curated specifically for businesses managing the rapidly changing Canadian economy, these resources for retailers can help inform and inspire your digital transformation strategy. If you have questions, please feel free to contact us.What to expect in 2018: 4 marketing leaders explain
March 15, 2018
What to expect in 2018: 4 marketing leaders explain
March 15, 2018
Mobile is rewriting the rules and consumer expectations are higher than ever. We spoke with four marketing leaders from major brands and agencies to learn what they expect to transpire in 2018. And we dug into how they’ll be tapping into new trends and technologies to help their brands succeed. Find out what they’re focusing on in 2018.How to Make Facebook’s Algorithm Change Work For You
How to Make Facebook’s Algorithm Change Work For You
On January 11, 2018 Facebook announced a major change to its News Feed algorithm that will profoundly impact brands’ ability to reach people on Facebook through organic distribution. The change prioritizes interactions between friends and family over company-generated posts, meaning that content consumed directly from business pages on Facebook will shrink and content that is shared & talked about between friends will grow.These international shipping must-knows make it easier to grow your cross-border e-commerce sales
January 04, 2018
These international shipping must-knows make it easier to grow your cross-border e-commerce sales
January 04, 2018
Modern technology allows even the smallest e-commerce retailer to reach the entire world. Still, instead of pursuing an entire planet of potential customers, many small to medium sized businesses don't sell beyond their own borders. Some are deterred by the belief that international sales are too complex, while others feel it's beyond the capacity of their business. In truth, the processes and regulations involved in growing your business through international shipping aren't as complicated as you might think. Here's a look at some of the high-level issues to consider.Local businesses bring in new customers with Posts on Google
December 28, 2017
Local businesses bring in new customers with Posts on Google
December 28, 2017
Seven out of ten customers visit a business or make a purchase based on info they found online (1). With Posts on Google, businesses can share these timely updates right where people find your business on Search and Maps.How to Better Spend Your Social Media Marketing Budget
How to Better Spend Your Social Media Marketing Budget
Social media is now a major part of most marketing budgets, and over the next five years social marketing spend is projected to increase by 90%. However, 86% of marketers still want to learn how to more accurately measure social ROI.Canadian retailers: Are you realizing the full value of your online advertising?
August 30, 2017
Canadian retailers: Are you realizing the full value of your online advertising?
August 30, 2017
Today, 77% of in-store purchases are influenced by digital. That raises the question, “What’s the offline value of an online ad?” Here, we look at how one of Canada’s leading retailers uncovered the answer by using store visit conversion data to understand the omnichannel impact of its digital ads.How to turn heads using social media
July 31, 2017
How to turn heads using social media
July 31, 2017
Looking to turn some heads using social media? In this era of YouTube superstars, Twitter storms, and Facebook events making headlines, it’s easy to feel left out from the social media revolution. Love it or hate it, social media represents an exciting marketing opportunity for cash-strapped businesses.Mobile Has Changed Search Intent and How People Get Things Done: New Consumer Behavior Data
July 17, 2017
Mobile Has Changed Search Intent and How People Get Things Done: New Consumer Behavior Data
July 17, 2017
In moments where people need to know, go, do, and buy, relying on our phones has become second nature. Google's VP of marketing, Lisa Gevelber, shares new research that quantifies how people use digital to make decisions and take action in their daily lives.How to know it's time to quit your day job to start your small business
July 03, 2017
How to know it's time to quit your day job to start your small business
July 03, 2017
If you’re an eager entrepreneur who has toyed with the idea of launching a small business, or wondered whether to take your side project full time, deciding if and when to leave your day job can be difficult.Three Ways Mobile Is Changing Canadians' Expectations
July 03, 2017
Three Ways Mobile Is Changing Canadians' Expectations
July 03, 2017
At this point, most Canadian brands have some presence on mobile. But it's not enough. Consumer expectations are higher than ever—and the sky's the limit for brands that can raise their game and provide delightful experiences in people’s moments of need.Digital marketing does better with a physical component
June 12, 2017
Digital marketing does better with a physical component
June 12, 2017
When marketers go “all in” on digital campaigns, they may feel like they’re set up for success, but they’re actually losing out on the benefits that physical marketing provides in reinforcing their message.Canadian merchants should look to the U.S. for new business
May 31, 2017
Canadian merchants should look to the U.S. for new business
May 31, 2017
Canadian companies sitting atop the world’s largest consumer market should view cracking that market as an opportunity rather than a daunting challenge, according to a leading business strategist.How Google and Digital Main Street can help drive traffic to your location for free.
May 29, 2017
How Google and Digital Main Street can help drive traffic to your location for free.
May 29, 2017
Potential customers, clients, or patients want to know what your place looks like. Digital Main Street is here to help you showcase your business.
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