Tools to help your business adopt digital technology

Digital Main Street has compiled a list of tools, how-to guides and tutorials available to assist all main street business in embracing digital technology. You can find information on: how to build your online presence, using social media effectively, paid advertising, and much more.

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How to Blend Web Analytics and Digital Marketing Analytics to Grow Better

Top 10 Instagram Analytics metrics you need to measure

Instagram success starts with looking at the right metrics.

So if you're stuck trying to find the right ones, we've got you covered.

These are the top 10 metics you need to measure to build a successful Instagram profile.

Introducing Microsoft Power BI

This free ebook introduces Microsoft Power BI basics through a practical, scenario-based guided tour of the tool, showing you how to build analytical solutions using Power BI. Read the ebook to get an overview of Power BI, or dig deeper and follow along on your PC using the book's examples.

Email Marketing Priorities and Budget Changes for 2018

Personalization, automation, and A/B testing top the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey of nearly 3, 000 marketers.

5 Actionable Google Analytics Reports to Improve Your Marketing Today

10 Disciplined Approaches to Google Analytics

We live in a world of digital data. We create it. We consume it. It’s everywhere. And it’s accumulating at an unprecedented pace. In fact, experts predict that we’ll be adding 50, 000 gigabytes every single second by 2018.

Advanced Google Analytics

Google Analytics affects everyone in search engine marketing (unless you use another analytics package!) but not everyone knows how to take full advantage of it. To take full advantage of it we have to share knowledge and that's what I'm here to do. I'll be sharing some great advanced segments, ...

Twitter Analytics

A reference guide that will give you information on everything you need to know about Twitter analytics.

The Absolute Beginner's Guide to Google Analytics

If you don't know what Google Analytics is, haven't installed it on your website, or have installed it but never look at your data, then this post is for you. While it's hard for many to believe, there are still websites that are not using Google Analytic

Tools to help your business adopt digital technology

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