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Hey there, small business owners! Let’s talk about something crucial for any business’s success: the sales funnel. It might sound like marketing jargon, but understanding your sales funnel can affect how you approach your sales and marketing strategy.
Your 2023 guide to driving profitability and reaching new customers with Google
Google has gathered the latest global insights and tools you need to be nimble and adaptable, maintain your competitive edge, and stay profitable in an uncertain landscape.
20 Steps to Increase your Valentine's Day Sales
Since the day of hearts is upon us, we thought it’s high time to remind merchants about the things they can do to spread the love. You don’t have to be in the flowers or gifts industry to show your V-Day spirit.
End-of-Year Checklist for Small Businesses
Use the following checklist to ensure you take care of business tasks before year-end. With these tasks off your plate, you can turn your attention to the things that matter most.
6 Methods for Touch-Free and Remote Payments
As customers look to avoid touching surfaces, in some parts of the country businesses are also limiting in-person contact. Touch-free transactions – allowing you to take a payment without making contact with a shared device – and remote payment options might be top of mind for your business. Here’s how ...
Managing Open Tabs: No Longer a Hassle
“Can I open a tab?” Five words every bartender wants to hear, as they usually translate into higher sales (which usually translates into higher tips). But managing open tabs can be a headache. So we’re making it way easier for you with our new Open Tickets feature in Square Point ...
Inventory Management 101: How to Manage Small Business Inventory
It’s important to evaluate your business on a regular basis to ensure that you’re on track to succeed. One of the most integral part of your business is inventory management.
Five Ways Invoicing Apps Help You Get Paid Faster
Square’s new invoices app makes it as easy as pie to request and take payments anywhere, anytime. Here are five ways that invoicing apps can help you get paid faster:
How to Manage Your Food and Beverage Business During COVID-19
Shelter-in-place orders across the country have pushed food and beverage businesses to make difficult decisions about if and how they operate. From coffee shops and food trucks to Michelin-star restaurants, many are adapting their models to best serve their communities and their employees. We’ve compiled tips – whether you’re still ...
Eight remote working essentials to stay productive
The second in our Keep your business moving securely series, this post offers eight remote working essentials to help you stay focused, productive, and secure from home. You can try out these tips at your business and/or share this post with anyone who may be procrastinating!
Microsoft Project: The tool needed to help you organize your tasks
We all manage projects but not all of us are Project Managers. The new Microsoft Project is here to help you organize your tasks. It is designed to be both simple and powerful, so anyone can get started quickly and take control of any project right away.
How to Send Effective Order Confirmation Emails [Examples + Template]
Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts. 
Ready to take the lead with artificial intelligence? Good for you!
Artificial intelligence. This fantastical concept of teaching computers to teach themselves has transitioned from sci-fi movie and TV screens to our business lives. But never mind the cool dramatizations. What does artificial intelligence really mean? And, realistically, how can you introduce it to your business to gain a competitive advantage?
How to Give Your Marketing Goals a Spring Cleaning 🧹
Revisit your marketing strategies to grow your audience, increase productivity and sales, and drive traffic.
Harnessing Multichannel Marketing to Reach New People 👋
How 17th Street Athletic Club used multiple channels together to grow their audience and recruit new members.
Spring Into Action! Five Simple Steps to Pick up Your Productivity
The more digitally advanced the company, the more successful it is. BDC dares to compare digital maturity profiles by industry and we unpack the results!
How Canadians Are Embracing a Digital Marketplace
62% of digitally advanced companies surveyed are more likely to have enjoyed high sales growth in the past three years. Lose the legacy technology & the old strategies entrenching them.
Prepping for the holiday season? Here’s your forecasting how-to
It’s something we see all too often during the holiday season: advertisers underestimate the demand they’re going to see and run out of budget leading into the Black Friday-Cyber Monday period.
Five must-know efficiency tips for your business
As an entrepreneur, you wear many hats: CEO. Vice President of Sales. Marketing Director. Caterer. Custodian. There often isn’t enough time in the day to complete everything that needs to get done.
Profit Principles
Get those margins up! Use modern technology to squeeze more value out of your time. Embrace these five Profit Principles and get razor-focused on maximizing productivity and minimizing your costs.
Your IoT business needs the right business model
Your IoT business needs the right business model. The Internet of Things isn’t about technology. It’s about your business. In this interactive e-book, you’ll see the different approaches.
Visualize: The Power of Data Storytelling
Register for this webinar, and learn how to unlock the hidden potential within your data through visualization. When it comes to data, gathering information is only half of the challenge – it’s what you do with it that counts. How do you communicate the insights gained from data more.
Cybersecurity for your business webinar
Data security is a major threat to businesses of all sizes and breaches can amount to huge losses. Watch this on-demand webinar to understand the risks your business faces and learn what steps to take to protect yourself & your customers from cybercrime
Introducing Microsoft Power BI
This free ebook introduces Microsoft Power BI basics through a practical, scenario-based guided tour of the tool, showing you how to build analytical solutions using Power BI. Read the ebook to get an overview of Power BI, or dig deeper and follow along on your PC using the book's examples.
The Complete Cybersecurity Guide for Small and Medium Businesses – 2018
Cybersecurity threats are growing every day, and not a day passes when there isn’t a story about some kind of breach or data theft in the news. Those of us who own or manage small and medium businesses know that cybersecurity is crucial and that we should be paying close ...
Why You Should Switch to an Instagram Business Account
Instagram recently started rolling out business profiles, and Constant Contact’s account was lucky enough to gain access to the new features last week.

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