Tools to help your business adopt digital technology

Digital Main Street has compiled a list of tools, how-to guides and tutorials available to assist all main street business in embracing digital technology. You can find information on: how to build your online presence, using social media effectively, paid advertising, and much more.

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20 Steps to Increase your Valentine's Day Sales

20 Steps to Increase your Valentine's Day Sales

Since the day of hearts is upon us, we thought it’s high time to remind merchants about the things they can do to spread the love. You don’t have to be in the flowers or gifts industry to show your V-Day spirit.

SMS Marketing Guide For A Small Business

SMS Marketing Guide For A Small Business

According to Statista, the number of smartphone users in Canada in 2021 is 31.88 million and is forecasted to reach 33 million in 2024. Meaning, if you want to reach a lot of people quickly to advertise your small business, the versatility of SMS marketing has good odds to work ...

5 easy content marketing wins for digital beginners

5 easy content marketing wins for digital beginners

Five Ways to Find New Customers

Five Ways to Find New Customers

Moving forward with your business means experimenting with new strategies to grow. With that in mind, business development — identifying new customer bases and building relationships — should be a top priority. To help you out, we’ve put together five ideas for finding new customers to grow your business.

How Some Businesses Are Adapting Their Product Offerings

How Some Businesses Are Adapting Their Product Offerings

Right now the world is trying to adapt and adjust to a new normal. The same goes for businesses and how customers shop and interact with them.

Get Essential Customer Feedback Through Your Receipts

Get Essential Customer Feedback Through Your Receipts

Customer reviews are a vital part of growing your business. They let you know what you can do to make your business better and the act of asking for reviews can create loyalty among your customers. This is why we have Square Feedback, a new free feature that helps you hear ...

Using 'phygital' to connect the online and offline worlds will allow you to create closer, more efficient, and human customer experiences.

Using 'phygital' to connect the online and offline worlds will allow you to create closer, more efficient, and human customer experiences.

The Invisible Opportunity ebook by Microsoft

The Invisible Opportunity ebook by Microsoft

3 Unexpected Ways Shoppers Turn to Video in the Store Aisle

3 Unexpected Ways Shoppers Turn to Video in the Store Aisle

How to Convert Social Media Followers Into Paying Customers

How to Convert Social Media Followers Into Paying Customers

What is TikTok, Who Uses It, and Should You Care About It?

What is TikTok, Who Uses It, and Should You Care About It?

How to Send Effective Order Confirmation Emails [Examples + Template]

How to Send Effective Order Confirmation Emails [Examples + Template]

Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts.

7 Tips for Reposting Instagram Stories & User-Generated Content

7 Tips for Reposting Instagram Stories & User-Generated Content

Why is UGC so valuable? 75% of consumers rely on social media to help them with buying decisions, so sharing real reviews & real content from your own customers can help you make sales & increase loyalty. 🥰

DYK: Most Brands Start Planning For the Holiday Season In The Summer? 🌴

DYK: Most Brands Start Planning For the Holiday Season In The Summer? 🌴

Harnessing Multichannel Marketing to Reach New People 👋

Harnessing Multichannel Marketing to Reach New People 👋

How 17th Street Athletic Club used multiple channels together to grow their audience and recruit new members.

How to Optimize Your Website to Attract High-End Customers

How to Optimize Your Website to Attract High-End Customers

There’s a major misconception among new website owners that as long as you build a professional looking website, complete with amazing products and services, that high-end customers will just flock to it.

A Guide To Maximizing Customer Retention

A Guide To Maximizing Customer Retention

There is nothing like getting your first sale from a customer, and then watching for future sales that never arrive. Learning how to retain customers after that primary sale is critical if you want to be a more successful business owner. Consider these points to increase customer retention rates.

Motivating sales: 10 things you need to keep your sales team stoked!

Motivating sales: 10 things you need to keep your sales team stoked!

Looking for ways to motivate a sales team? From dashboards to gamification, this post explains how a smart mix of information, collaboration, and technology can help inspire better results.

Building Relationships for Successful Blogging

Building Relationships for Successful Blogging

Establish your target market, locate their hangouts and get involved!

How to Sell to Different Customers Without Jeopardizing Conversions

How to Sell to Different Customers Without Jeopardizing Conversions

We all love having the opportunity to choose between different items on the menu at our favorite restaurant.

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