Building strong customer relationships is the foundation of any successful business. A relationship with a customer can take many forms, and often, consumer and business relationships tend to be defined as transactional. In this blog, we want to highlight the importance of turning transactional relationships into longstanding communal relationships and ...
Tools to help your business adopt digital technology
Digital Main Street has compiled a list of tools, how-to guides and tutorials available to assist all main street business in embracing digital technology. You can find information on: how to build your online presence, using social media effectively, paid advertising, and much more.
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Master Effective Customer Outreach with Email Marketing (Pt 2)
In this blog, we’ll provide insights on tools, strategies, and more to help you craft those emails, all while saving you some time (and money) through the magic of automation and AI!
Master Effective Customer Outreach with Email Marketing (Pt 1)
So, you've probably heard a ton about email marketing, right? Maybe you're even subscribed to a few newsletters yourself. But have you ever wondered how to get started with email marketing for your own business? Don't worry, I’ve got you covered. In Part 1 of this blog, I'll provide a ...
From Click to Cart
Hey there, small business owners! Let’s talk about something crucial for any business’s success: the sales funnel. It might sound like marketing jargon, but understanding your sales funnel can affect how you approach your sales and marketing strategy.
Creating Lasting Bonds
Discover why Brand Loyalty benefits small businesses and how cultivating meaningful connections, fostering trust, and delivering exceptional experiences can turn customers into lifelong advocates. Dive into our latest blog to learn the strategies that drive enduring brand loyalty.
Getting E-Commerce Ready: Building Your Brand
In the ever-evolving small business landscape, establishing a strong and memorable brand is essential for success. Beyond logos and colour schemes, the heart of a brand lies in its narrative—the story it tells, the mission it upholds, and the deep understanding it has of its target audience. In this blog ...
20 Steps to Increase your Valentine's Day Sales
Since the day of hearts is upon us, we thought it’s high time to remind merchants about the things they can do to spread the love. You don’t have to be in the flowers or gifts industry to show your V-Day spirit.
SMS Marketing Guide For A Small Business
According to Statista, the number of smartphone users in Canada in 2021 is 31.88 million and is forecasted to reach 33 million in 2024. Meaning, if you want to reach a lot of people quickly to advertise your small business, the versatility of SMS marketing has good odds to work ...
Five Ways to Find New Customers
Moving forward with your business means experimenting with new strategies to grow. With that in mind, business development — identifying new customer bases and building relationships — should be a top priority. To help you out, we’ve put together five ideas for finding new customers to grow your business.
How Some Businesses Are Adapting Their Product Offerings
Right now the world is trying to adapt and adjust to a new normal. The same goes for businesses and how customers shop and interact with them.
Get Essential Customer Feedback Through Your Receipts
Customer reviews are a vital part of growing your business. They let you know what you can do to make your business better and the act of asking for reviews can create loyalty among your customers. This is why we have Square Feedback, a new free feature that helps you hear ...
How to Send Effective Order Confirmation Emails [Examples + Template]
Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts.
7 Tips for Reposting Instagram Stories & User-Generated Content
Why is UGC so valuable? 75% of consumers rely on social media to help them with buying decisions, so sharing real reviews & real content from your own customers can help you make sales & increase loyalty. 🥰
Harnessing Multichannel Marketing to Reach New People 👋
How 17th Street Athletic Club used multiple channels together to grow their audience and recruit new members.
How to Optimize Your Website to Attract High-End Customers
There’s a major misconception among new website owners that as long as you build a professional looking website, complete with amazing products and services, that high-end customers will just flock to it.
A Guide To Maximizing Customer Retention
There is nothing like getting your first sale from a customer, and then watching for future sales that never arrive. Learning how to retain customers after that primary sale is critical if you want to be a more successful business owner. Consider these points to increase customer retention rates.
Motivating sales: 10 things you need to keep your sales team stoked!
Looking for ways to motivate a sales team? From dashboards to gamification, this post explains how a smart mix of information, collaboration, and technology can help inspire better results.
Building Relationships for Successful Blogging
Establish your target market, locate their hangouts and get involved!
How to Sell to Different Customers Without Jeopardizing Conversions
We all love having the opportunity to choose between different items on the menu at our favorite restaurant.
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