Building strong customer relationships is the foundation of any successful business. A relationship with a customer can take many forms, and often, consumer and business relationships tend to be defined as transactional. In this blog, we want to highlight the importance of turning transactional relationships into longstanding communal relationships and ...
Tools to help your business adopt digital technology
Digital Main Street has compiled a list of tools, how-to guides and tutorials available to assist all main street business in embracing digital technology. You can find information on: how to build your online presence, using social media effectively, paid advertising, and much more.
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Master Effective Customer Outreach with Email Marketing (Pt 2)
In this blog, we’ll provide insights on tools, strategies, and more to help you craft those emails, all while saving you some time (and money) through the magic of automation and AI!
Small Businesses, Big Impact (Pt 2) : 7 Steps For Building an Effective SEO Strategy
Putting together an effective SEO strategy is a key component for getting started with SEO. It acts as a roadmap with pre-planned steps to take as you work towards improving your website's visibility in search engine results. With millions of websites competing for attention, having a well-defined SEO strategy helps ...
Small Businesses, Big Impact (Pt 1) : Understanding The Power of SEO for Business Growth and Success
In today’s online landscape, where millions of websites compete for customer attention, Search Engine Optimization (SEO) stands as a key factor for small businesses looking to make their mark. In this blog, we will discuss the importance of SEO, the types of SEO and some examples of how they work, ...
Getting E-Commerce Ready: Building Your Brand
In the ever-evolving small business landscape, establishing a strong and memorable brand is essential for success. Beyond logos and colour schemes, the heart of a brand lies in its narrative—the story it tells, the mission it upholds, and the deep understanding it has of its target audience. In this blog ...
Online Merchandising Guide: 8 Strategies To Implement Today
Retail merchandising techniques like these help you attract customers and sell more to them. What we want to know is: have you put as much thought into your online merchandising strategy?
2023 Social Media Image Sizes for All Networks
The most recent image size specifications for different social media networks, including Instagram, Twitter, Facebook, LinkedIn, and more.
A Complete Guide to Selling Online This Holiday Season (Free eBook)
How to maximize and grow your sales during the holiday rush of 2022
Reach shoppers this holiday season
Google is here to help you get your business and products online for free in time for the holiday rush.
How to Use Instagram Shoppable Posts to Sell on Social Media
Instagram is one of the best platforms to engage with prospective customers on social media. Given the audience size, there’s no question that having a strong presence on the platform can help boost your brand. The good news is that people are looking for brands they love: 80% of Instagram ...
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