Tools to help your business adopt digital technology
Digital Main Street has compiled a list of tools, how-to guides and tutorials available to assist all main street business in embracing digital technology. You can find information on: how to build your online presence, using social media effectively, paid advertising, and much more.
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Digital Spring Cleaning Made Easy
Grab your virtual broom and dustpan and give your online presence a fresh, spring start. Review these key activities and use the attached comprehensive Digital Spring Cleaning Checklist to set yourself up for success in this new season of warmth and new beginnings!
Building Better Customer Personas: A Guide to Deeper Audience Insights
In this guide, we’ll walk you through how refining your customer personas can transform your marketing efforts, helping you connect with your audience on a more personal level and boost engagement, messaging, and sales.
Modern E-Commerce Trends – Strategies for 2025 and Beyond
A new year is a fresh opportunity to set resolutions—both personally and professionally. Small business owners can use this new year’s motivation to create an improved version of their business by implementing 2025’s key trends to their strategies. Think – New Year, Fresh You.
What Are Social Media Analytics and Why Do They Matter?
Social media isn’t just about pretty pictures and catchy captions—it’s a powerful tool that can either boost your business to new heights or leave you shouting into the void. But how do you know if your posts are actually making an impact? Enter social media analytics: the key to transforming ...
Holiday Season Marketing – Maximizing Quality Content For Small Businesses
One of the most effective ways to reach your customers during the holiday season is through content marketing on social media. In this blog, we will be discussing how to make the most of your seasonal marketing by focusing on high-quality and holiday-specific content.
Unlocking Success: Setting the Foundation of Your Digital Strategy
In the rapidly evolving world of e-commerce, digital strategies hold the key to unlocking success with limitless opportunities. As customers lean on digital platforms for their shopping needs businesses must continuously adapt and innovate to stay relevant and on top of trends. Digital strategies can include a wide range of ...
Getting E-Commerce Ready: Building Your Brand
In the ever-evolving small business landscape, establishing a strong and memorable brand is essential for success. Beyond logos and colour schemes, the heart of a brand lies in its narrative—the story it tells, the mission it upholds, and the deep understanding it has of its target audience. In this blog ...
How to Optimize Your Menu for Takeout and Delivery
According to a recent study by Agri-Food Analytics Lab, almost half of all Canadians intend to order food online at least once a week after the pandemic.
How Some Businesses Are Adapting Their Product Offerings
Right now the world is trying to adapt and adjust to a new normal. The same goes for businesses and how customers shop and interact with them.
How to Build an Amazing IGTV Strategy (According to Instagram!)
Want to build an amazing IGTV strategy for your business? Video is the future of Instagram and a ton of brands are now creating long-form video content for IGTV to drive real business results. IGTV is super-immersive, and (recently) really well connected to Instagram so it’s easy to align your ...
How to Send Effective Order Confirmation Emails [Examples + Template]
Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts.
Platforms Like Visme Are Democratizing Design For Small Businesses Everywhere
See how you can quickly and easily create beautiful Presentations, Infographics and other visual formats.
Receive a 12-Month Marketing Plan in Less Than 10 Minutes With the Help of This Free Generator
To succeed in the fast-paced, marketing world, you have to stay ahead of the game.
Ready to take the lead with artificial intelligence? Good for you!
Artificial intelligence. This fantastical concept of teaching computers to teach themselves has transitioned from sci-fi movie and TV screens to our business lives. But never mind the cool dramatizations. What does artificial intelligence really mean? And, realistically, how can you introduce it to your business to gain a competitive advantage?
How to Give Your Marketing Goals a Spring Cleaning 
Revisit your marketing strategies to grow your audience, increase productivity and sales, and drive traffic.
Harnessing Multichannel Marketing to Reach New People 
How 17th Street Athletic Club used multiple channels together to grow their audience and recruit new members.
Instagram Will Now Let You Buy Directly Through the App
When you find a product you love, you can now buy it without leaving the app.
How Canadians Are Embracing a Digital Marketplace
62% of digitally advanced companies surveyed are more likely to have enjoyed high sales growth in the past three years. Lose the legacy technology & the old strategies entrenching them.
