Tools to help your business adopt digital technology

Digital Main Street has compiled a list of tools, how-to guides and tutorials available to assist all main street business in embracing digital technology. You can find information on: how to build your online presence, using social media effectively, paid advertising, and much more. 

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How to Prepare Your Bar or Restaurant for Major Sports Events

How to Prepare Your Bar or Restaurant for Major Sports Events

Major sports events can mean big business for bars and restaurants in Canada. Here's what you should take into account before hosting the next big game.

How to Use Instagram Shoppable Posts to Sell on Social Media

How to Use Instagram Shoppable Posts to Sell on Social Media

Instagram is one of the best platforms to engage with prospective customers on social media. Given the audience size, there’s no question that having a strong presence on the platform can help boost your brand. The good news is that people are looking for brands they love: 80% of Instagram ...

How to Get a GST Number in Canada: GST Registration

How to Get a GST Number in Canada: GST Registration

Tax laws can seem a little intimidating, whether you’ve been in business for years or you’re just starting out. We know, learning the ins and outs of the various tax laws — what you need to do and when you need to do it — might seem daunting, but it ...

How to Optimize Your Menu for Takeout and Delivery

How to Optimize Your Menu for Takeout and Delivery

According to a recent study by Agri-Food Analytics Lab, almost half of all Canadians intend to order food online at least once a week after the pandemic.

6 Methods for Touch-Free and Remote Payments

6 Methods for Touch-Free and Remote Payments

As customers look to avoid touching surfaces, in some parts of the country businesses are also limiting in-person contact. Touch-free transactions – allowing you to take a payment without making contact with a shared device – and remote payment options might be top of mind for your business. Here’s how ...

Five Ways to Find New Customers

Five Ways to Find New Customers

Moving forward with your business means experimenting with new strategies to grow. With that in mind, business development — identifying new customer bases and building relationships — should be a top priority. To help you out, we’ve put together five ideas for finding new customers to grow your business.

Managing Open Tabs: No Longer a Hassle

Managing Open Tabs: No Longer a Hassle

“Can I open a tab?” Five words every bartender wants to hear, as they usually translate into higher sales (which usually translates into higher tips). But managing open tabs can be a headache. So we’re making it way easier for you with our new Open Tickets feature in Square Point ...

Inventory Management 101: How to Manage Small Business Inventory

Inventory Management 101: How to Manage Small Business Inventory

It’s important to evaluate your business on a regular basis to ensure that you’re on track to succeed. One of the most integral part of your business is inventory management.

Five Ways Invoicing Apps Help You Get Paid Faster

Five Ways Invoicing Apps Help You Get Paid Faster

Square’s new invoices app makes it as easy as pie to request and take payments anywhere, anytime. Here are five ways that invoicing apps can help you get paid faster:

How Some Businesses Are Adapting Their Product Offerings

How Some Businesses Are Adapting Their Product Offerings

Right now the world is trying to adapt and adjust to a new normal. The same goes for businesses and how customers shop and interact with them.

Get Essential Customer Feedback Through Your Receipts

Get Essential Customer Feedback Through Your Receipts

Customer reviews are a vital part of growing your business. They let you know what you can do to make your business better and the act of asking for reviews can create loyalty among your customers. This is why we have Square Feedback, a new free feature that helps you hear ...

Accept Payments from Your Computer with Square Virtual Terminal

Accept Payments from Your Computer with Square Virtual Terminal

While your smartphone or tablet is a vital business tool, we heard from many sellers that they rely on their computers for back-office operations. Their computer allows them access to tools and features that might not be available or optimized for iOS or Android devices.

How to Create a Killer Marketing Strategy

How to Create a Killer Marketing Strategy

Marketing is about more than increasing sales: It’s also about establishing relationships and building your brand. While word-of-mouth is a tried and trusted way to attract new customers, getting your business noticed by potential clients often requires more than a good product, great service and positive reviews. A killer marketing ...

How to Manage Your Food and Beverage Business During COVID-19

How to Manage Your Food and Beverage Business During COVID-19

Shelter-in-place orders across the country have pushed food and beverage businesses to make difficult decisions about if and how they operate. From coffee shops and food trucks to Michelin-star restaurants, many are adapting their models to best serve their communities and their employees. We’ve compiled tips – whether you’re still ...

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