Tools to help your business adopt digital technology

Digital Main Street has compiled a list of tools, how-to guides and tutorials available to assist all main street business in embracing digital technology. You can find information on: how to build your online presence, using social media effectively, paid advertising, and much more.

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Your 2023 guide to driving profitability and reaching new customers with Google

Google has gathered the latest global insights and tools you need to be nimble and adaptable, maintain your competitive edge, and stay profitable in an uncertain landscape.

Save an additional 15% on Lightweight Shipping with Canada Post!

How To Score Influencer Partners as a Small-Business Owner

The Future of Restaurants Report: 2023

To understand where the restaurant industry stands today and the opportunities that lie ahead, Square worked with Wakefield Research to survey 500 U.S. and 500 Canadian restaurateurs and 2, 000 nationally representative U.S. and Canadian adults ages 18+ for our third annual Future of Restaurants report. The findings, along with ...

The Future of Retail Report: 2023 Edition

To help retailers chart their path toward success in 2023, Square worked with Wakefield Research to survey 500 retail owners and managers in the US and 500 retail owners and managers in Canada, as well as 2, 000 nationally representative US and Canadian adults over the age of 18. Square ...

Online Merchandising Guide: 8 Strategies To Implement Today

Retail merchandising techniques like these help you attract customers and sell more to them. What we want to know is: have you put as much thought into your online merchandising strategy?

20 Steps to Increase your Valentine's Day Sales

Since the day of hearts is upon us, we thought it’s high time to remind merchants about the things they can do to spread the love. You don’t have to be in the flowers or gifts industry to show your V-Day spirit.

2023 Social Media Image Sizes for All Networks

The most recent image size specifications for different social media networks, including Instagram, Twitter, Facebook, LinkedIn, and more.

A Complete Guide to Selling Online This Holiday Season (Free eBook)

How to maximize and grow your sales during the holiday rush of 2022

End-of-Year Checklist for Small Businesses

Use the following checklist to ensure you take care of business tasks before year-end. With these tasks off your plate, you can turn your attention to the things that matter most.

5 easy content marketing wins for digital beginners

Managing Open Tabs: No Longer a Hassle

“Can I open a tab?” Five words every bartender wants to hear, as they usually translate into higher sales (which usually translates into higher tips). But managing open tabs can be a headache. So we’re making it way easier for you with our new Open Tickets feature in Square Point ...

How to Manage Your Food and Beverage Business During COVID-19

Shelter-in-place orders across the country have pushed food and beverage businesses to make difficult decisions about if and how they operate. From coffee shops and food trucks to Michelin-star restaurants, many are adapting their models to best serve their communities and their employees. We’ve compiled tips – whether you’re still ...

Using 'phygital' to connect the online and offline worlds will allow you to create closer, more efficient, and human customer experiences.

The Invisible Opportunity ebook by Microsoft

How to Build an Amazing IGTV Strategy (According to Instagram!)

Want to build an amazing IGTV strategy for your business? Video is the future of Instagram and a ton of brands are now creating long-form video content for IGTV to drive real business results. IGTV is super-immersive, and (recently) really well connected to Instagram so it’s easy to align your ...

Instagram Marketing: The Ultimate Guide For Your Business

Three Ways to Safeguard Your Small to Mid-Sized Business

3 Unexpected Ways Shoppers Turn to Video in the Store Aisle

How to Convert Social Media Followers Into Paying Customers

What is TikTok, Who Uses It, and Should You Care About It?

How to Send Effective Order Confirmation Emails [Examples + Template]

Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts.

Platforms Like Visme Are Democratizing Design For Small Businesses Everywhere

See how you can quickly and easily create beautiful Presentations, Infographics and other visual formats.

SEO for Beginners: Search Engine Optimization Made Simple

7 Tips for Reposting Instagram Stories & User-Generated Content

Why is UGC so valuable? 75% of consumers rely on social media to help them with buying decisions, so sharing real reviews & real content from your own customers can help you make sales & increase loyalty. 🥰

Receive a 12-Month Marketing Plan in Less Than 10 Minutes With the Help of This Free Generator

To succeed in the fast-paced, marketing world, you have to stay ahead of the game.

How to Legally Repost User-Generated Content on Instagram

Keep Your Brand Current and Stay Ahead of the Competition With the Latest Creative Trends In Social Media! 🎨

DYK: Most Brands Start Planning For the Holiday Season In The Summer? 🌴

How to Sell More Products on Instagram: 4 Tips That Work

4 Steps to Finding a True Human Insight About Your Audience

How to Create an Effective Landing Page

4 Quick and Easy Video Ideas

Marketing Tips for Small Business: The Definitive Guide!

22 Types of Sales Funnels that Turn Visitors into Customers

The No-Brainer’s Guide to Call to Action

22 Amazing Free Stock Image Websites

Customer Retention Strategy: Keep Customers Coming Back

Email Newsletter Design Tips That Turn Subscribers Into Customers

How to Make an Effective Landing Page

SEO Tips: How to Write a Title That Google Will Love

10 Clever Ways to Use Visual Content in Ecommerce

How to Find the Right Hashtags for Your Business #️⃣

Google My Business Adds More Branding Tools, Introduces Searchable @Shortnames

How to Do SEO in a Competitive Industry When You Have No Money

The Complete Guide to Social Media For Small Business

Does you internet provider really have your business in mind? Three questions to ask.

Spring Into Action! Five Simple Steps to Pick up Your Productivity

The more digitally advanced the company, the more successful it is. BDC dares to compare digital maturity profiles by industry and we unpack the results!

Go the Distance with Modern Technology - Learn the New Language of Business

The No-Brainer’s Guide to Call-to-Actions

Do you remember when you subscribed to an unplanned product and service?

Five ways the cloud can benefit your business

If your company uses Facebook, Twitter or other social media, you may not realize it, but you’re already doing business in the cloud.

A Guide To Maximizing Customer Retention

There is nothing like getting your first sale from a customer, and then watching for future sales that never arrive. Learning how to retain customers after that primary sale is critical if you want to be a more successful business owner. Consider these points to increase customer retention rates.

Profit Principles

Get those margins up! Use modern technology to squeeze more value out of your time. Embrace these five Profit Principles and get razor-focused on maximizing productivity and minimizing your costs.

Microsoft Azure Essentials: Fundamentals of Azure, Second Edition

This book covers the fundamentals of Azure you need to start developing solutions right away. It concentrates on the features of the Azure platform that you are most likely to need to know rather than on every feature and service available on the platform.

5 new ways to connect with your customers on Google

Last year, we introduced five new ways to build an eye-catching online presence that shows customers what your business is all about. And the best part? They’re all free.

13 Highly Effective Ways to use Influencer Marketing as a Small Business. A How-To Guide.

When many small business owners think of influencer marketing they picture brands paying large amounts for celebrities like the Kardashians to market their products online.

Six quick ways to boost your brand

Affordable, attention-getting ideas to help get your company noticed

Tools to help your business adopt digital technology

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