Building strong customer relationships is the foundation of any successful business. A relationship with a customer can take many forms, and often, consumer and business relationships tend to be defined as transactional. In this blog, we want to highlight the importance of turning transactional relationships into longstanding communal relationships and ...
Tools to help your business adopt digital technology
Digital Main Street has compiled a list of tools, how-to guides and tutorials available to assist all main street business in embracing digital technology. You can find information on: how to build your online presence, using social media effectively, paid advertising, and much more.
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Master Effective Customer Outreach with Email Marketing (Pt 2)
In this blog, we’ll provide insights on tools, strategies, and more to help you craft those emails, all while saving you some time (and money) through the magic of automation and AI!
Master Effective Customer Outreach with Email Marketing (Pt 1)
So, you've probably heard a ton about email marketing, right? Maybe you're even subscribed to a few newsletters yourself. But have you ever wondered how to get started with email marketing for your own business? Don't worry, I’ve got you covered. In Part 1 of this blog, I'll provide a ...
From Click to Cart
Hey there, small business owners! Let’s talk about something crucial for any business’s success: the sales funnel. It might sound like marketing jargon, but understanding your sales funnel can affect how you approach your sales and marketing strategy.
Small Businesses, Big Impact (Pt 2) : 7 Steps For Building an Effective SEO Strategy
Putting together an effective SEO strategy is a key component for getting started with SEO. It acts as a roadmap with pre-planned steps to take as you work towards improving your website's visibility in search engine results. With millions of websites competing for attention, having a well-defined SEO strategy helps ...
Small Businesses, Big Impact (Pt 1) : Understanding The Power of SEO for Business Growth and Success
In today’s online landscape, where millions of websites compete for customer attention, Search Engine Optimization (SEO) stands as a key factor for small businesses looking to make their mark. In this blog, we will discuss the importance of SEO, the types of SEO and some examples of how they work, ...
Unlocking Success: Setting the Foundation of Your Digital Strategy
In the rapidly evolving world of e-commerce, digital strategies hold the key to unlocking success with limitless opportunities. As customers lean on digital platforms for their shopping needs businesses must continuously adapt and innovate to stay relevant and on top of trends. Digital strategies can include a wide range of ...
Creating Lasting Bonds
Discover why Brand Loyalty benefits small businesses and how cultivating meaningful connections, fostering trust, and delivering exceptional experiences can turn customers into lifelong advocates. Dive into our latest blog to learn the strategies that drive enduring brand loyalty.
Getting E-Commerce Ready: Building Your Brand
In the ever-evolving small business landscape, establishing a strong and memorable brand is essential for success. Beyond logos and colour schemes, the heart of a brand lies in its narrative—the story it tells, the mission it upholds, and the deep understanding it has of its target audience. In this blog ...
Find even more customers this holiday season with Meta
Unlock opportunity and maximize ad performance heading into the new year.
Your 2023 guide to driving profitability and reaching new customers with Google
Google has gathered the latest global insights and tools you need to be nimble and adaptable, maintain your competitive edge, and stay profitable in an uncertain landscape.
The Future of Restaurants Report: 2023
To understand where the restaurant industry stands today and the opportunities that lie ahead, Square worked with Wakefield Research to survey 500 U.S. and 500 Canadian restaurateurs and 2, 000 nationally representative U.S. and Canadian adults ages 18+ for our third annual Future of Restaurants report. The findings, along with ...
The Future of Retail Report: 2023 Edition
To help retailers chart their path toward success in 2023, Square worked with Wakefield Research to survey 500 retail owners and managers in the US and 500 retail owners and managers in Canada, as well as 2, 000 nationally representative US and Canadian adults over the age of 18. Square ...
Online Merchandising Guide: 8 Strategies To Implement Today
Retail merchandising techniques like these help you attract customers and sell more to them. What we want to know is: have you put as much thought into your online merchandising strategy?
20 Steps to Increase your Valentine's Day Sales
Since the day of hearts is upon us, we thought it’s high time to remind merchants about the things they can do to spread the love. You don’t have to be in the flowers or gifts industry to show your V-Day spirit.
2023 Social Media Image Sizes for All Networks
The most recent image size specifications for different social media networks, including Instagram, Twitter, Facebook, LinkedIn, and more.
A Complete Guide to Selling Online This Holiday Season (Free eBook)
How to maximize and grow your sales during the holiday rush of 2022
End-of-Year Checklist for Small Businesses
Use the following checklist to ensure you take care of business tasks before year-end. With these tasks off your plate, you can turn your attention to the things that matter most.
Managing Open Tabs: No Longer a Hassle
“Can I open a tab?” Five words every bartender wants to hear, as they usually translate into higher sales (which usually translates into higher tips). But managing open tabs can be a headache. So we’re making it way easier for you with our new Open Tickets feature in Square Point ...
How to Manage Your Food and Beverage Business During COVID-19
Shelter-in-place orders across the country have pushed food and beverage businesses to make difficult decisions about if and how they operate. From coffee shops and food trucks to Michelin-star restaurants, many are adapting their models to best serve their communities and their employees. We’ve compiled tips – whether you’re still ...
How to Build an Amazing IGTV Strategy (According to Instagram!)
Want to build an amazing IGTV strategy for your business? Video is the future of Instagram and a ton of brands are now creating long-form video content for IGTV to drive real business results. IGTV is super-immersive, and (recently) really well connected to Instagram so it’s easy to align your ...
How to Send Effective Order Confirmation Emails [Examples + Template]
Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts.
Platforms Like Visme Are Democratizing Design For Small Businesses Everywhere
See how you can quickly and easily create beautiful Presentations, Infographics and other visual formats.
7 Tips for Reposting Instagram Stories & User-Generated Content
Why is UGC so valuable? 75% of consumers rely on social media to help them with buying decisions, so sharing real reviews & real content from your own customers can help you make sales & increase loyalty. 🥰
Receive a 12-Month Marketing Plan in Less Than 10 Minutes With the Help of This Free Generator
To succeed in the fast-paced, marketing world, you have to stay ahead of the game.
Spring Into Action! Five Simple Steps to Pick up Your Productivity
The more digitally advanced the company, the more successful it is. BDC dares to compare digital maturity profiles by industry and we unpack the results!
The No-Brainer’s Guide to Call-to-Actions
Do you remember when you subscribed to an unplanned product and service?
Five ways the cloud can benefit your business
If your company uses Facebook, Twitter or other social media, you may not realize it, but you’re already doing business in the cloud.
A Guide To Maximizing Customer Retention
There is nothing like getting your first sale from a customer, and then watching for future sales that never arrive. Learning how to retain customers after that primary sale is critical if you want to be a more successful business owner. Consider these points to increase customer retention rates.
Profit Principles
Get those margins up! Use modern technology to squeeze more value out of your time. Embrace these five Profit Principles and get razor-focused on maximizing productivity and minimizing your costs.
Microsoft Azure Essentials: Fundamentals of Azure, Second Edition
This book covers the fundamentals of Azure you need to start developing solutions right away. It concentrates on the features of the Azure platform that you are most likely to need to know rather than on every feature and service available on the platform.
5 new ways to connect with your customers on Google
Last year, we introduced five new ways to build an eye-catching online presence that shows customers what your business is all about. And the best part? They’re all free.
13 Highly Effective Ways to use Influencer Marketing as a Small Business. A How-To Guide.
When many small business owners think of influencer marketing they picture brands paying large amounts for celebrities like the Kardashians to market their products online.
Six quick ways to boost your brand
Affordable, attention-getting ideas to help get your company noticed
Ready to get started?
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