Small Business Product Photography Guide
Small Business Product Photography GuideIt's time to uplevel your social media Photography for your brand and business!
Digital Main Street has compiled a list of tools, how-to guides and tutorials available to assist all main street business in embracing digital technology. You can find information on: how to build your online presence, using social media effectively, paid advertising, and much more.
How to Build an Amazing IGTV Strategy (According to Instagram!)
How to Build an Amazing IGTV Strategy (According to Instagram!)Want to build an amazing IGTV strategy for your business? Video is the future of Instagram and a ton of brands are now creating long-form video content for IGTV to drive real business results. IGTV is super-immersive, and (recently) really well connected to Instagram so it’s easy to align your ...
7 Tips for Reposting Instagram Stories & User-Generated Content
7 Tips for Reposting Instagram Stories & User-Generated ContentWhy is UGC so valuable? 75% of consumers rely on social media to help them with buying decisions, so sharing real reviews & real content from your own customers can help you make sales & increase loyalty. 🥰
Best Practices for Facebook and Instagram [Infographic]
Best Practices for Facebook and Instagram [Infographic]Facebook has launched a new best practices guide for both Facebook and Instagram, which covers all the key basics of each platform, and includes some interesting notes, particularly in the wider context of the company’s more recent shifts.
Using Social Media to Boost In-Store Sales
Using Social Media to Boost In-Store SalesDid you know that 74% of people use social media to guide their purchasing decisions? Businesses can build a social media presence for free so if you don't utilize these platforms, you're leaving money on the table.
How to Make Facebook’s Algorithm Change Work For You
How to Make Facebook’s Algorithm Change Work For YouOn January 11, 2018 Facebook announced a major change to its News Feed algorithm that will profoundly impact brands’ ability to reach people on Facebook through organic distribution. The change prioritizes interactions between friends and family over company-generated posts, meaning that content consumed directly from business pages on Facebook will ...
How to Better Spend Your Social Media Marketing Budget
How to Better Spend Your Social Media Marketing BudgetSocial media is now a major part of most marketing budgets, and over the next five years social marketing spend is projected to increase by 90%. However, 86% of marketers still want to learn how to more accurately measure social ROI.
Ways To Find New Clients Using Social Media
Ways To Find New Clients Using Social MediaAs we all know social media has become an important tool for brand awareness and customer acquisition. Different brands have different challenges. Finding new customers is an important aspect of any business whether the business is new or old. Nowadays, social selling, social networks have increased and has turned into ...
A Guide to Social Media Platforms for Brick-and-Mortar Stores
A Guide to Social Media Platforms for Brick-and-Mortar StoresCustomers research a business online before even setting a foot in the store. Maintaining a positive image on social media, therefore, should be on top of every brick and mortar store owner interested in boosting sales and customer loyalty.But brick and mortar retailers often struggle to leverage social media platforms ...