In the rapidly evolving world of e-commerce, digital strategies hold the key to unlocking success with limitless opportunities. As customers lean on digital platforms for their shopping needs businesses must continuously adapt and innovate to stay relevant and on top of trends. Digital strategies can include a wide range of ...
Tools to help your business adopt digital technology
Digital Main Street has compiled a list of tools, how-to guides and tutorials available to assist all main street business in embracing digital technology. You can find information on: how to build your online presence, using social media effectively, paid advertising, and much more.
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20 Steps to Increase your Valentine's Day Sales
Since the day of hearts is upon us, we thought it’s high time to remind merchants about the things they can do to spread the love. You don’t have to be in the flowers or gifts industry to show your V-Day spirit.
How to Make an Instagram Business Account
Instagram is an undeniably powerful tool for businesses. In fact, 63% of people say Instagram allows them to form meaningful connections with brands. Roughly 80% say Instagram helps them conduct research on a product and ultimately decide whether to make a purchase.
2023 Social Media Image Sizes for All Networks
The most recent image size specifications for different social media networks, including Instagram, Twitter, Facebook, LinkedIn, and more.
How to Use Instagram Shoppable Posts to Sell on Social Media
Instagram is one of the best platforms to engage with prospective customers on social media. Given the audience size, there’s no question that having a strong presence on the platform can help boost your brand. The good news is that people are looking for brands they love: 80% of Instagram ...
Small Business Product Photography Guide
It's time to uplevel your social media Photography for your brand and business!
Reach people who are actively shopping with ads in Facebook Search Results
Ads in Facebook Search Results offer a new way for you to reach people who are in this discovery mindset.
How to Build an Amazing IGTV Strategy (According to Instagram!)
Want to build an amazing IGTV strategy for your business? Video is the future of Instagram and a ton of brands are now creating long-form video content for IGTV to drive real business results. IGTV is super-immersive, and (recently) really well connected to Instagram so it’s easy to align your ...
7 Tips for Reposting Instagram Stories & User-Generated Content
Why is UGC so valuable? 75% of consumers rely on social media to help them with buying decisions, so sharing real reviews & real content from your own customers can help you make sales & increase loyalty. 🥰
Advertising on Instagram for Beginners
Simply, having a social media presence and posting photos isn’t enough. You need to take your advertising strategy a level higher.
Instagram Will Now Let You Buy Directly Through the App
When you find a product you love, you can now buy it without leaving the app.
The Five Step Formula To Instagram Engagement
Instagram is today one of the fastest growing social networks in the world.
Best Practices for Facebook and Instagram [Infographic]
Facebook has launched a new best practices guide for both Facebook and Instagram, which covers all the key basics of each platform, and includes some interesting notes, particularly in the wider context of the company’s more recent shifts.
Using Social Media to Boost In-Store Sales
Did you know that 74% of people use social media to guide their purchasing decisions? Businesses can build a social media presence for free so if you don't utilize these platforms, you're leaving money on the table.
How to Make Facebook’s Algorithm Change Work For You
On January 11, 2018 Facebook announced a major change to its News Feed algorithm that will profoundly impact brands’ ability to reach people on Facebook through organic distribution. The change prioritizes interactions between friends and family over company-generated posts, meaning that content consumed directly from business pages on Facebook will ...
How to Better Spend Your Social Media Marketing Budget
Social media is now a major part of most marketing budgets, and over the next five years social marketing spend is projected to increase by 90%. However, 86% of marketers still want to learn how to more accurately measure social ROI.
7 Tips for Getting the Most out of Twitter Chats
When you join a Twitter chat for the first time, it’s a little like walking into a high school lunchroom all over again.
Ways To Find New Clients Using Social Media
As we all know social media has become an important tool for brand awareness and customer acquisition. Different brands have different challenges. Finding new customers is an important aspect of any business whether the business is new or old. Nowadays, social selling, social networks have increased and has turned into ...
Why You Should Switch to an Instagram Business Account
Instagram recently started rolling out business profiles, and Constant Contact’s account was lucky enough to gain access to the new features last week.
A Guide to Social Media Platforms for Brick-and-Mortar Stores
Customers research a business online before even setting a foot in the store. Maintaining a positive image on social media, therefore, should be on top of every brick and mortar store owner interested in boosting sales and customer loyalty.But brick and mortar retailers often struggle to leverage social media platforms ...
7 Social Media Templates to Save You Hours of Work
Whether it’s your first time running social media for a company, or you’re just looking to boost your online profile, social media templates will save you valuable time and effort.
Creating a Social Media Content Calendar (with free template)
Create a social media calendar to ensure you are connecting to your audience and amplifying your message.
Twitter Analytics
A reference guide that will give you information on everything you need to know about Twitter analytics.
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