Tools to help your business adopt digital technology

Digital Main Street has compiled a list of tools, how-to guides and tutorials available to assist all main street business in embracing digital technology. You can find information on: how to build your online presence, using social media effectively, paid advertising, and much more.

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How to Convert Social Media Followers Into Paying Customers

How to Convert Social Media Followers Into Paying Customers

How to Send Effective Order Confirmation Emails [Examples + Template]

How to Send Effective Order Confirmation Emails [Examples + Template]

Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts. 

10 Clever Ways to Use Visual Content in Ecommerce

10 Clever Ways to Use Visual Content in Ecommerce

Instagram Will Now Let You Buy Directly Through the App

Instagram Will Now Let You Buy Directly Through the App

When you find a product you love, you can now buy it without leaving the app.

Use technology to master order management

Use technology to master order management

The thrill of launching an e-commerce business comes when the orders start rolling in; you’re unlikely to find a merchant who built an online store out of a love for back-end order management.

For maximum impact, combine sales and shipping promotions during the holiday season

For maximum impact, combine sales and shipping promotions during the holiday season

How to stay afloat this peak season:

How to stay afloat this peak season:

One of the biggest challenges associated with online retail is the seasonal surge in orders and the resulting staffing demands. But handling peak holiday shopping is less about merely beefing up your workforce and more about fine-tuning your overall operating systems, maintains fulfillment expert David Kang.

How to set up a home office that helps improve productivity

How to set up a home office that helps improve productivity

For financial reasons, starting out in a home-based office is often the most sensible choice for many new small business owners.

Are you leaving money on the table?

Are you leaving money on the table?

How much do you really know about what your customers do when they visit your online store? Can you say with confidence that you understand why so many of them leave your site right before checkout? The issue might lie in how you present your shipping

How to pick the right shipping solution for your e-commerce business

How to pick the right shipping solution for your e-commerce business

A third party shipping solution, like ShipStation, OrderCup or ShipRobot, can be the missing ingredient that cuts down on fulfillment time, boosts accuracy, generates better data and elevates reporting so that you get shipments out the door faster.

How to Start a Store

How to Start a Store

A step-to-step guide on how to start your online store.

A Beginner's Guide to Getting Started in Retail Ecommerce

A Beginner's Guide to Getting Started in Retail Ecommerce

A short overview of the key considerations for retailers considering adopting e-commerce

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